DSP/SSP Platform Manager
6 days ago
About the Role
We are looking for a highly skilled professional with strong DSP & SSP service provider experience
to independently manage our in-house advertising platform. The role involves handling MVAS
campaigns and other digital ad campaigns across multiple formats, ensuring campaign success,
traffic quality, and revenue growth.
Key Responsibilities
- Manage and optimize DSP & SSP platforms for MVAS, display, video, and performance
campaigns.
- Handle end-to-end campaign lifecycle setup, targeting, pacing, optimization, and reporting.
- Build and maintain relationships with advertisers, publishers, and tech partners.
- Monitor traffic sources, ensure brand safety, compliance, and fraud-free inventory.
- Drive ROI-focused media buying strategies and user acquisition initiatives.
- Provide actionable insights through performance analytics and business reporting.
- Collaborate with internal teams for platform enhancements and business growth.
Key Requirements
- 5–7 years of hands-on experience with DSP/SSP service providers.
- Strong understanding of programmatic advertising, RTB, and MVAS ecosystem.
- Proven ability to run campaigns independently with strong optimization skills.
- Familiarity with performance models (CPA, CPI, CPM, CPC) and traffic quality controls.
- Analytical, data-driven, with excellent problem-solving and communication skills.
Qualifications
- B.E./B.Tech. or equivalent degree required.
- Post-graduation (MBA/Master's) in Marketing, Analytics, or related field preferred.
- Must have prior DSP/SSP service provider experience.
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