Perfromance Marketing Specialist

4 days ago

Bengaluru, Karnataka, India Fuse Creative Studio Pvt Ltd Full time

Company Description

Welcome to 
Fuse Creative Studio Pvt Ltd
, where cutting-edge streetwear collides with creativity and purpose. Founded by 
Kishen Muniraja
, Fuse is dedicated to crafting bold, distinctive, and eco-conscious fashion for the modern urban generation. Our mission is to fuse 
innovation, style, and sustainability
—building streetwear that not only makes a statement but also drives positive impact. From mindful material sourcing to eco-friendly packaging, sustainability is woven into every stage of our process.

Role Description

We are seeking an 
Onsite Performance Marketer (Meta Ads Specialist)
 to join our dynamic team at our 
office in Koramangala, Bangalore
. The ideal candidate will hold a 
bachelor's degree from a Tier 1 university
 and bring a proven track record of 
scaling D2C brands with exceptional ROAS
. This role focuses on driving measurable growth through 
Meta advertising, advanced retargeting strategies, and WhatsApp marketing
. You'll collaborate with the creative and strategy teams to design, execute, and optimize campaigns that amplify Fuse's online presence and accelerate sales growth.

Key Responsibilities

  • Plan, launch, and manage 
    high-performance Meta ad campaigns
     (Facebook & Instagram) across the entire marketing funnel.
  • Design and execute 
    retargeting strategies
     to re-engage potential customers and maximize conversion rates.
  • Develop and implement 
    WhatsApp marketing campaigns
     to drive engagement, reactivation, and customer loyalty.
  • Optimize campaigns for 
    maximum ROAS
     while maintaining efficient CAC and scaling reach profitably.
  • Work closely with the creative and content teams to develop 
    impactful ad creatives, visuals, and copy
     aligned with Fuse's brand identity.
  • Analyze campaign performance data to identify trends, insights, and growth opportunities.
  • Prepare 
    weekly and monthly performance reports
     with actionable recommendations.
  • Conduct ongoing 
    audience, market, and competitor analysis
     to strengthen campaign performance.
  • Stay up to date with 
    Meta's advertising tools, algorithm updates, and performance best practices
    .

Qualifications

  • Bachelor's degree from a Tier 1 university
     (e.g., IIM, IIT, NIFT, NMIMS, Christ University, or an equivalent reputed institution).
  • Proven experience as a 
    Performance Marketer or Meta Ads Specialist
    , preferably within 
    fashion, e-commerce, or lifestyle brands
    .
  • Demonstrated success in 
    scaling D2C brands
     and delivering 
    strong ROAS
    .
  • Advanced knowledge of 
    Meta Ads Manager
    , including campaign structure, pixel setup, A/B testing, and event tracking.
  • Strong grasp of 
    retargeting funnels, lookalike audiences, and conversion optimization techniques
    .
  • Hands-on experience with 
    WhatsApp marketing platforms
     (e.g., Zoko, Wati, or Interakt).
  • Proficiency in 
    Google Analytics, Meta Insights
    , or similar data tools.
  • Deep understanding of 
    full-funnel marketing
     — awareness, consideration, conversion, and retention.
  • Strong creative instincts and an ability to merge 
    data with storytelling
     for ad performance.
  • Familiarity with 
    Google Ads
     is a plus.
  • Passion for 
    streetwear, youth culture, and digital innovation
    .
  • Ability to work 
    onsite at our Koramangala, Bangalore office
     and thrive in a fast-paced, collaborative environment.

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