Social Media Manager

21 hours ago

Delhi, Delhi, India Om Telentia Pvt Ltd Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Job Summary:

We are looking for a passionate and trend-driven Social Media Manager to handle the online presence of our kids' fashion brand. The ideal candidate should have a strong understanding of fashion aesthetics, kids' trends, and storytelling that connects emotionally with parents and young audiences. You'll be responsible for building a consistent, playful, and stylish digital identity for the brand across all major social media platforms.

Key Responsibilities:

  • Develop and execute creative social media strategies to grow brand visibility and engagement.
  • Plan and manage daily posts, stories, and reels across Instagram, Facebook, and other relevant platforms.
  • Create engaging photo and video content in collaboration with the design, photography, and marketing teams.
  • Work closely with stylists, photographers, and influencers to curate on-brand fashion content.
  • Plan seasonal campaigns, product launches, and collaborations that reflect current fashion trends.
  • Monitor social media analytics and performance metrics; provide insights and monthly reports.
  • Engage with followers by responding to messages, comments, and inquiries in a timely and friendly manner.
  • Stay updated with kids' fashion trends, social media algorithms, and viral content ideas.
  • Manage influencer partnerships, barter deals, and paid promotions to expand brand reach.
  • Coordinate with the e-commerce team to align social media promotions with online sales and offers.

Skills & Qualifications:

  • Bachelor's degree in Marketing, Fashion Communication, Media, or a related field.
  • 2–4 years of experience in social media management (experience in fashion or kidswear preferred).
  • Strong sense of visual aesthetics, color coordination, and brand consistency.
  • Proficiency in Canva, Photoshop, or other design tools.
  • Excellent writing, captioning, and storytelling skills.
  • Ability to think creatively and keep up with fast-moving trends and reels formats.
  • Familiarity with influencer marketing and paid ad campaigns.
  • Highly organized, self-motivated, and able to multitask.

Preferred:

  • Experience working with kids' apparel, fashion shoots, or lifestyle brands.
  • Comfortable working with child models and production teams during shoots.
  • Basic photography or videography skills are a plus.

Performance Metrics:

  • Growth in followers and engagement rate.
  • Quality and consistency of content output.
  • ROI from influencer collaborations and campaigns.
  • Brand visibility and online traffic to the website/store.

Job Type: Full-time

Pay: ₹12, ₹40,303.96 per month

Work Location: In person

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