Marketing Executive
1 day ago
Job Overview
We are looking for a proactive and dynamic Marketing Executive to drive on-ground promotional efforts and lead generation for our school. This role involves coordinating events, engaging with parents, handling admissions inquiries, and playing an active role in managing the end-to-end admissions process.
Key Responsibilities
1. On-Ground Promotions & Lead Generation
- Execute promotional activities such as school fairs, helpdesks or kiosks, pamphlet distribution, and tie-ups with preschools or corporates to generate admissions leads.
- Conduct targeted outreach through local community events and partnerships to achieve daily, monthly, quarterly, and annual enrollment targets.
2. Market Tracking & Competitor Analysis
- Gather and analyze market intelligence and competitor information to refine promotional strategies and messaging.
3. Tele-Calling & Follow-Up
- Engage in proactive tele-calling to generate walk-ins and follow up with prospective parents to drive admission conversions.
4. Admission Enquiries & Process Management
- Serve as the first point of contact for admission-related queries via phone, email, and campus visits.
- Manage the full admissions process, from initial inquiry to student enrollment, maintaining clear communication and timely follow-ups.
5. Database & Reporting
- Maintain accurate records of all inquiries, current students, registrations, and students exiting the school.
- Generate daily and periodic reports on lead generation, admissions progress, and marketing effectiveness.
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