Social Media Marketing Specialist

2 weeks ago


Chandigarh, Chandigarh, India TheWireMonster Full time ₹ 2,40,000 - ₹ 3,60,000 per year

Job Title:
Media Buyer (Facebook & Instagram Ads Specialist)

Company:
Wire Monster (Digital Marketing Agency)

Location:
Mohali (Work from Office)

Salary:

₹20,000 – ₹30,000/month (base pay) + performance incentives

Responsibilities:

  • Plan, execute & optimize paid media campaigns across
    Facebook and Instagram
    (mandatory)
  • Manage and scale ad spend efficiently while maintaining ROI & CPA goals
  • Create and test
    ad angles, hooks, and creatives
    to identify high-performing content
  • Collaborate with creative and strategy teams to produce
    video ads, UGC content, and ad variations
  • Analyze performance data, audience insights, and trends to guide campaign decisions
  • Manage campaigns across Google Ads
    (preferred) and platforms like
    Twitter, LinkedIn, Amazon, and YouTube
    (a plus)
  • Perform regular
    A/B testing
    and creative testing to optimize CTRs and conversions
  • Stay updated with the latest
    advertising trends, platform policies, and algorithm changes
  • Work with both Indian and international clients
    , managing campaigns across diverse markets
  • We will provide you with courses and
    constant learning to stay updated in the market

Requirements:

  • Proven experience managing
    Facebook & Instagram ad campaigns
  • Solid understanding of media buying principles, audience segmentation, and retargeting strategies
  • Experience handling large-scale ad budgets and performance tracking
  • Working knowledge of Google Ads
    and other paid platforms is a plus
  • Strong analytical skills & ability to interpret campaign metrics (CPC, CTR, ROAS, etc.)
  • Eye for
    creative strategy and testing
    (what works, what doesn't, and why)
  • Familiarity with
    eCommerce, lead generation, and D2C campaigns
  • Excellent communication and collaboration skills

Perks:

  • Competitive salary:
    ₹20,000 – ₹30,000/month (base pay) + performance incentives
  • Work on
    global client projects
    across multiple industries
  • Exposure to advanced
    media buying strategies and tools
  • Opportunity for career growth
    in a results-driven, creative digital agency
  • Be part of a
    fast-growing team
    at the cutting edge of digital marketing


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