Social Media Marketing Specialist
2 weeks ago
Job Title:
Media Buyer (Facebook & Instagram Ads Specialist)
Company:
Wire Monster (Digital Marketing Agency)
Location:
Mohali (Work from Office)
Salary:
₹20,000 – ₹30,000/month (base pay) + performance incentives
Responsibilities:
- Plan, execute & optimize paid media campaigns across
Facebook and Instagram
(mandatory) - Manage and scale ad spend efficiently while maintaining ROI & CPA goals
- Create and test
ad angles, hooks, and creatives
to identify high-performing content - Collaborate with creative and strategy teams to produce
video ads, UGC content, and ad variations - Analyze performance data, audience insights, and trends to guide campaign decisions
- Manage campaigns across Google Ads
(preferred) and platforms like
Twitter, LinkedIn, Amazon, and YouTube
(a plus) - Perform regular
A/B testing
and creative testing to optimize CTRs and conversions - Stay updated with the latest
advertising trends, platform policies, and algorithm changes - Work with both Indian and international clients
, managing campaigns across diverse markets - We will provide you with courses and
constant learning to stay updated in the market
Requirements:
- Proven experience managing
Facebook & Instagram ad campaigns - Solid understanding of media buying principles, audience segmentation, and retargeting strategies
- Experience handling large-scale ad budgets and performance tracking
- Working knowledge of Google Ads
and other paid platforms is a plus - Strong analytical skills & ability to interpret campaign metrics (CPC, CTR, ROAS, etc.)
- Eye for
creative strategy and testing
(what works, what doesn't, and why) - Familiarity with
eCommerce, lead generation, and D2C campaigns - Excellent communication and collaboration skills
Perks:
- Competitive salary:
₹20,000 – ₹30,000/month (base pay) + performance incentives - Work on
global client projects
across multiple industries - Exposure to advanced
media buying strategies and tools - Opportunity for career growth
in a results-driven, creative digital agency - Be part of a
fast-growing team
at the cutting edge of digital marketing
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