
Social Media Manager
13 hours ago
Responsibilities and Duties
- Develop and implement social media strategies across all relevant platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Create and manage the content calendar, ensuring consistent posting and engagement.
- Write, design, and publish engaging content tailored to each platform, including graphics, videos, and blog posts.
- Monitor social media channels for trends, feedback, and opportunities to engage with users in real-time.
- Engage with the online community and respond to comments, messages, and mentions in a timely manner.
- Collaborate with the marketing and content teams to align social media campaigns with broader marketing initiatives.
- Manage social media advertising campaigns, including budgeting, targeting, and optimization.
- Analyse the performance of social media campaigns using tools like Facebook Insights, Instagram Analytics, and Google Analytics, and adjust strategies accordingly.
- Stay updated on industry trends, tools, and social media algorithm changes to keep the company competitive.
- Monitor competitor activity and provide insights to improve our social media strategy.
- Build relationships with influencers, bloggers, and industry leaders to promote brand awareness and expand reach.
- Create reports detailing the performance of social media campaigns and provide actionable recommendations.
- Develop and execute email marketing strategies to promote products, services, or content.
- Create and design engaging email campaigns, newsletters, and promotional materials.
- Manage email list segmentation to ensure targeted and personalized messaging.
- Monitor, analyze, and report on campaign performance, using metrics such as open rates, click-through rates, and conversions.
- Conduct A/B testing to optimize email content, subject lines, and send times.
- Maintain and update email marketing calendar, ensuring campaigns are executed on time.
- Use email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) to schedule and automate campaigns.
Skills & Qualifications
- Proven experience as a Social Media Manager or similar role.
- Minimum of 2 yrs of experience in social media management and digital marketing.
- Hands-on experience in content creation, copywriting, and graphic design.
- Expertise in using social media management tools like Hootsuite, Buffer, or Sprout Social.
- Solid understanding of social media platforms, their algorithms, and best practices for engagement.
- Strong knowledge of SEO, web traffic metrics, and analytics tools (Google Analytics, Facebook Insights, etc.).
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and work in a fast-paced environment.
- Strong analytical skills and data-driven thinking.
- Knowledge of paid social media advertising and experience in managing budgets.
Job Types: Full-time, Permanent
Pay: ₹12, ₹40,000.35 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
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