UPL - Regional Demand Planner

9 hours ago


Navi Mumbai, Maharashtra, India UPL LIMITED Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Regional Demand Planner - Regional Demand Planner

Reporting Manager - Regional SCM Head

Roles & Activities

  • Define and track regional demand KPIs such as MAPE, Bias (Forecast vs. Actual), and Fidelity (forecast stability/patterns)
  • Follow Global demand planning frameworks (e.g., BCG-recommended process) into regional execution across SKUs and markets
  • Support adoption of AI/ML forecasting solutions at a regional level, with focus on segmentation (e.g., Y & Z SKUs)
  • Partner with the Global S&OP CoE to ensure regional plans align with global forecasting standards while addressing local business needs
  • Drive budgeting and annual demand planning exercises for the region in alignment with commercial and finance teams

Tactical Activities

  • Run and monitor regional demand review sessions, ensuring issues are tracked and resolved with stakeholders
  • Ensure closure of MOM forecasts (constrained and unconstrained) for the region, supporting supply planning inputs
  • Track and manage a regional SKU based demand list, leading improvement in regional demand & forecast
  • Align demand and supply to balance inventory health and service levels in coordination with regional supply planners & commercial teams
  • Monitor product margins and incorporate marketing promotions into demand planning process to assess the impact on sales forecast
  • Drive and support regular portfolio rationalization drives across geographies
  • Create and maintain DP templates for region align with APS platform requirements and global guidelines once the system is live
  • Manage demand planning readiness for NPLs (New Product Launches) including code creation, forecast preparedness, and launch alignment with commercial and supply teams

Operational Activities

  • Provide regular updates to regional leadership and RSOP on demand risks, opportunities, and corrective actions.
  • Maintain clean data and accurate forecast inputs in APS/SONAR systems (e.g., product hierarchy).
  • Drive APS/SONAR adoption, ensure user training, and promote system-driven forecasting.
  • Share feedback with Global CoE on tool usability and regional customization needs

Key KPIs

  • WMAPE (%), Bias & Demand Fidelity, SONAR & APS Utilization incl. adoption, NPL Demand accuracy and launch readiness metrics

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