Social Media Manager

4 days ago

Bengaluru, Karnataka, India FASHOR Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Title:
Social Media Manager

Location:
Bangalore, Karnataka

Industry:
Women's Apparel / Fashion Retail

About Us:

At FASHOR, we believe fashion is more than just clothing — it's a statement of style, empowerment, and individuality. As a leading women's apparel brand, we are expanding our digital presence and looking for a creative, passionate, and fashion-savvy Social Media Executive to join our growing team.

Key Responsibilities:

  • Develop, implement, and manage social media strategies to enhance brand presence across platforms (Instagram, Facebook, LinkedIn, etc.).
  • Create engaging, fashion-forward content tailored to women's apparel audiences — including posts, reels, stories, and videos.
  • Work closely with the design, visual merchandising, and marketing teams to ensure brand consistency.
  • Monitor, analyze, and report on social media performance (engagement rates, follower growth, traffic conversion, etc.).
  • Stay updated with the latest fashion trends, platform updates, and social media best practices.
  • Build relationships with influencers, stylists, and fashion communities to boost brand visibility.
  • Handle community management — responding to comments, DMs, and engaging with the online audience.

Requirements:

  • 4–8 years of social media experience, preferably in the fashion/women's apparel industry.
  • Strong understanding of women's fashion, styling, and retail trends.
  • Proficiency in social media management tools and basic graphic design skills (Canva, Photoshop preferred).
  • Excellent communication, writing, and storytelling skills.
  • Highly creative with an eye for aesthetics, fashion sensibility, and attention to detail.
  • Ability to multitask and meet deadlines in a fast-paced environment.

Bonus Points:

  • Experience with influencer marketing campaigns.
  • Basic video editing skills (for Reels/short-form content).
  • Fashion blogging, styling, or personal brand presence.

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