Digital Marketing Specialist

7 days ago

Chennai, Tamil Nadu, India LEAPSQUAD Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Digital Marketing Specialist – Paid Media Specialist

Tamil Nadu | Virtual | Full-Time

Role Overview:

We're on the lookout for a hands-on, data-driven Digital Marketing Manager to take full ownership of our paid media campaigns across Meta and Google platforms. If you're a performance marketer who thrives on optimisation and results, this role is for you.

Key Responsibilities:

  • Plan, execute, manage, and optimise paid campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube)
  • Monitor performance metrics and continuously refine strategies to maximise ROI
  • Build and present detailed performance reports with clear insights and recommendations
  • Collaborate with internal teams to align paid strategies with broader marketing goals
  • Mentor and train junior team members on best practices and tools
  • Keep up to date with platform updates, trends, and new opportunities in the digital space

What We're Looking For:

  • 2-3+ years of direct working experience in Meta and Google Ads campaign management
  • Strong understanding of audience segmentation, bidding strategies, and creative testing
  • Excellent analytical skills with great attention to detail
  • Proactive and results-oriented mindset – you don't wait to be told, you take initiative
  • Strong communication skills and ability to work both independently and with a team

Bonus Points For:

  • Working knowledge of Klaviyo or Zoho Campaigns/CRM for email marketing or automation
  • Experience managing multi-channel campaigns across paid and owned media
  • Familiarity with GA4 / GTM and conversion tracking implementation
  • Experience in mentoring or managing junior team members

What We Offer:

  • Immediate start
  • Opportunity to grow and develop within a dynamic and supportive team
  • Hands-on experience with diverse digital marketing projects
  • Flexible working hours

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