Social Media Marketing Specialist

3 days ago

Perungudi, Tamil Nadu, India I Remote Digital Marketing Agency Full time ₹ 2,40,000 - ₹ 4,80,000 per year

We are seeking a talented and experienced Digital Marketing Specialist to join our team at I Remote Digital Marketing Agency. The ideal candidate will have a strong background in digital marketing, website design, and strategy development. You will play a crucial role in executing campaigns, enhancing brand visibility, driving traffic, and ensuring optimal performance for our clients.

Key Responsibilities:

  • Digital Marketing Strategy:
  • Develop, execute, and manage digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing.
  • Analyze trends, customer insights, and market conditions to optimize marketing campaigns.
  • Website Design & Optimization:
  • Collaborate with the design and development team to create modern, user-friendly, and SEO-optimized websites for clients.
  • Monitor and enhance website performance using tools like Google Analytics, heatmaps, and A/B testing.
  • Ensure websites align with SEO best practices and provide an exceptional user experience (UX).
  • SEO & Content Marketing:
  • Conduct keyword research and implement on-page/off-page SEO strategies to improve organic rankings.
  • Develop and manage high-quality content tailored to target audiences for blogs, websites, and social media.
  • Social Media Marketing:
  • Plan, create, and manage social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.) to boost engagement and conversions.
  • Analyze campaign performance and provide actionable insights for continuous improvement.
  • Paid Advertising Campaigns:
  • Manage and optimize PPC campaigns on platforms like Google Ads, Meta Ads, and others to achieve target ROI.
  • Monitor ad spend, track KPIs, and generate detailed performance reports for clients.
  • Client Communication & Reporting:
  • Maintain regular communication with clients to update them on campaign progress and deliverables.
  • Create and present monthly performance reports and analytics dashboards.

Key Requirements:

  • Bachelor's degree in Marketing, Business, IT, or a related field.
  • Proven experience (2+ years) in digital marketing and website design.
  • Strong knowledge of SEO, SEM, Google Ads, social media platforms, and analytics tools.
  • Proficiency in website design platforms like WordPress, Shopify, or Wix (basic coding knowledge is a plus).
  • Experience with tools such as Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and Canva.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.

Preferred Skills:

  • Experience with graphic design tools (Photoshop, Illustrator, etc.).
  • Familiarity with marketing automation platforms (e.g., HubSpot, Mailchimp).
  • Certifications in Google Ads, SEO, or Digital Marketing (preferred but not mandatory).

Job Type: Full-time

Pay: ₹12, ₹20,000.00 per month

Education:

  • Higher Secondary(12th Pass) (Preferred)

Experience:

  • Digital marketing: 1 year (Required)
  • total work: 1 year (Preferred)

Work Location: In person

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