Marketing Executive

5 days ago

Pune, Maharashtra, India THW ~ The Healthy World Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Description – Marketing Executive

About Us

THW - The Healthy World | Healthier Choices for Everyone

At THW - The Healthy World, we believe that healthy, pure, and sustainable food should be accessible to all. Our farm-to-fork approach ensures that you get fresh organic fruits, vegetables, dairy, bakery products, country eggs, fresh juices, and wholesome groceries—delivered reasonably and with great value.

Location:
Viman Nagar, Pune

Department
: Marketing

Employment
Type: Full-Time

Job Details

Job Summary:

We are seeking a creative and results-driven Marketing Executive to lead and execute multi-channel marketing campaigns that build brand visibility and generate quality leads. The ideal candidate will have hands-on experience with digital tools like Zoho Social, strong analytical skills, and a strategic mindset for campaign planning and performance tracking.

Key Responsibilities:


• Design campaigns and events for THW at societies, exhibitions, and partner locations.


• Set up and manage stalls, handle product sampling activities, and gather customer feedback.


• Actively engage with potential customers, communicate brand values, and generate leads or sales.


• Assist in building and managing local partner/vendor relationships.


• Own and execute end-to-end marketing campaigns across digital and offline channels.


• Use tools like Zoho Social, Zoho Campaigns, or equivalent platforms for scheduling, email marketing, and performance tracking.


• Manage WhatsApp marketing and social media activities during campaigns.


• Coordinate with design, sales, and other teams to ensure consistency in communication and visuals.


• Track, analyze, and report campaign KPIs across platforms.


• Adapt and optimize strategies based on insights and campaign performance.


• Support CRM and email marketing efforts through segmentation, execution, and analysis. Qualifications & Requirements:

Educational Qualifications:


• Bachelors degree in Marketing, Communications, Business, or a related field.


• Certifications in digital marketing are a plus.

Experience:


• Two years of relevant experience (internships or freelance projects are a plus).


• Strong communication and interpersonal skills.


• Hands-on experience with digital tools like Zoho, Canva, Meta Business Suite, or similar platforms.


• Strong skills in analytics, reporting, and decision-making.

Skills & Competencies:


• Ability to work independently and collaboratively in a fast-paced environment.


• Enthusiastic about health, wellness, and sustainable living.


• Creative thinker with a data-driven approach.


• Excellent communication and multitasking abilities.


• Self-motivated and detail-oriented

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