meta/google ads manager

About the Role:

We're looking for an
Advanced Meta & Google Ads Manager
who lives and breathes performance marketing — someone who can strategize, execute, analyze, and scale ad campaigns that drive serious ROI. You'll be responsible for managing multiple eCommerce brands, testing creatives and audiences, optimizing funnel performance, and scaling budgets profitably across Meta (Facebook/Instagram) and Google (Search, Display, Shopping, YouTube).

This isn't a media buying job — it's a
growth-driving, data-led, creative strategy
role.

Key Responsibilities:

Strategy & Planning

• Develop full-funnel ad strategies for multiple eCommerce brands across Meta & Google ecosystems.
• Create campaign structures aligned with business goals (TOF/MOF/BOF).
• Conduct market research and competitor ad analysis to identify new opportunities.

Campaign Management

• Plan, launch, and manage campaigns on
  Meta Ads Manager
  (Facebook/Instagram) and
  Google Ads
  (Search, Shopping, Display, YouTube).
• Continuously test ad creatives, copy variations, and audiences to improve performance.
• Maintain consistent ROAS and profitability while scaling ad spends.

Optimization & Analytics

• Analyze performance metrics daily and make data-backed optimization decisions.
• Set up advanced tracking via
  Google Tag Manager
  ,
  GA4
  , and
  Meta Pixel
  .
• Build custom reports and dashboards for weekly/monthly performance reviews.
• Track attribution and funnel behavior to refine customer acquisition strategies.

Creative & Collaboration

• Work closely with the creative team to provide insights on high-performing hooks, formats, and angles.
• Brief and review ad visuals, scripts, and copies that align with ad data learnings.
• Collaborate with product, landing page, and email teams to improve conversion rates and LTV.

Requirements:

• 3–5+ years
  of proven experience managing
  Meta and Google Ads
  at scale (₹5L–₹50L+/month ad spend).
• Deep understanding of
  media buying psychology
  ,
  creative testing
  , and
  audience segmentation
  .
• Strong knowledge of
  GA4, Tag Manager, UTM tracking, and conversion APIs
  .
• Hands-on experience with
  Shopify, Klaviyo, or other DTC ecosystems
  .
• Data-driven mindset with advanced Excel/Sheets and analytics capability.
• Strong grasp of
  performance metrics
  (CPA, ROAS, LTV, MER, CTR, CVR, AOV).
• Exceptional problem-solving and communication skills.

Bonus Skills (Preferred):

• Knowledge of
  landing page optimization (CRO)
  .
• Familiarity with tools like
  Triple Whale, Hyros, or Northbeam
  .
• Basic creative direction or copywriting background.

What We Offer:

• Competitive salary + accommodation.
• Opportunity to lead campaigns for multiple fast-scaling DTC brands.
• Freedom to experiment and build data-backed ad strategies.
• Fast-paced, creative, and growth-oriented work culture.