Associate Creative Director

13 hours ago

Mumbai, Maharashtra, India Trzy Innovationz Full time

Job Title:
Creative Director – Events, Advertising & Content (Mumbai)

Location:
MUMBAI

Department:
Marketing / Brand Strategy / Creative

Experience:
8-12 years in creative direction for brand campaigns, events, films/OTT

Reporting To:
Founder / VP – Brand Strategy / Head of Marketing

Role Overview:

We are seeking a visionary
Creative Director
to lead the ideation and execution of
high-impact campaigns
across events, advertising, and digital content for
movie marketing
and
OTT platform shows
. This role requires a bold thinker with strong roots in storytelling, experiential marketing, and short-form content creation.

The ideal candidate will have a deep understanding of pop culture, youth trends, and entertainment, with a proven track record of delivering
"never-seen-before" ideas
through on-ground activations, digital films, branded content, and integrated campaigns.

Key Responsibilities:

Creative Strategy & Ideation

  • Lead ideation for
    360° campaigns
    across theatrical releases, OTT launches, and brand collaborations.
  • Conceptualize
    unique, conversation-starting event ideas
    , from immersive fan experiences to PR-worthy stunts.
  • Develop
    short-format video content
    concepts (for reels, teasers, influencer content, etc.) that break clutter.

Campaign Development

  • Interpret client briefs (from studios, OTT platforms, or brands) and translate them into
    bold, strategic creative concepts
    .
  • Lead scripting, visual direction, and creative packaging of content across platforms.
  • Own the storytelling arc for trailers, teasers, digital assets, and branded IPs.

Events & On-Ground Activation

  • Create disruptive, experiential events that align with campaign narratives — premieres, meetups, fan zones, influencer hangouts, etc.
  • Collaborate with production teams to ensure
    high-fidelity execution
    of creative vision.
  • Integrate new technologies (AR/VR, projections, interactive sets) where relevant.

Creative Oversight & Team Leadership

  • Lead internal design, copy, and film teams; manage external creative vendors and agencies.
  • Review and approve creative deliverables for design, video, and content before client presentations.
  • Mentor a team of junior creatives and freelancers to foster innovation and ownership.

Key Requirements:

  • 8+ years of experience in creative direction across
    events, advertising, films, or entertainment IPs
    .
  • Strong portfolio in
    film/OTT campaigns, immersive events
    , and
    short video formats
    .
  • Deep familiarity with Mumbai's entertainment and influencer ecosystems.
  • Outstanding storytelling, design sensibility, and pitch skills.
  • Comfortable working in
    fast-paced, unstructured environments
    with high creative demands.

Bonus Points If You Have:

  • Worked on
    theatrical/OTT show marketing
    campaigns in India.
  • Built original branded content IPs or viral campaigns.
  • Experience with interactive formats like AR/VR installations or on-ground gamification.
  • Agency-side and client-side hybrid experience.

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