Digital Marketing manager

1 week ago

Ahmedabad, Gujarat, India Zigsaw Full time

The ideal candidate will be responsible for growing revenue through digital media
through designing and executing marketing campaigns. After campaigns have been
launched, you will extract and analyse data across multiple channels.

Responsibilities

• Manoeuvre digital marketing campaigns through all areas of the project
life cycle

• Clearly understand and implement digital marketing campaigns which fit
client needs

• Provide analytical reporting of campaigns to stakeholders

• Manage technical aspects of key marketing systems (marketing
automation, CRM, EPM, salesforce and GA) used to generate, distribute,
and report on leads

• Establish and maintain processes/sops that ensure the best practices in
campaign and lead management if required

• Create dashboards and maintain metrics reports on marketing campaigns
and lead generations tools

• Create & maintain coordination between multiple departments for
campaigns and executing GTM timeline

• Proactively explore data to find trends, discover KPI, and apply proper
hypothesis testing

• Monitor campaign to optimize performance based on industry best
practices

• Develop robust KPI and scorecards for marketing performance
monitoring

• Present analysis for all business/campaigns

• Maintain and coordinate with external partners and vendors

• Evaluate new technologies and add on applications to improve and
optimize marketing team performance.

Preferred Skills-

• In-depth hands-on experience of GA/SM/excels tools

• Outstanding analytical and presentation skills

• Hands-on experience with Marketing automation systems & execution

• Excellent organizational & time management skills

• Knowledge of digital marketing campaigns/ social media/ reporting
parameters/ email marketing

• Understanding of consumer segmentation & campaign planning

• Understanding & knowledge of marketing automation tools

• Hands-on with marketing budgeting & vendor management

• Excellent people skills, coordination, and exceptional skills.

Qualifications-

• Bachelors degree or equivalent

• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

• Experience with SEO and SEM Strong written, verbal and collaboration
skills

• MBA with IT and Marketing is preferred.

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