Digital Marketing Manager

1 week ago

Ahmedabad, Gujarat, India Global Colliance Overseas Education Pvt . Ltd. Full time ₹ 24,00,000 - ₹ 36,00,000 per year

Digital Marketing Manager

Location: Ahmedabad

Company: Global Colliance

About Us:

Global Colliance is a leading study abroad and career consulting organization helping students connect with top global universities and achieve their international education dreams. We are looking for a passionate and strategic Digital Marketing Manager to lead our online presence and performance across multiple platforms.

______________

Key Responsibilities:

1 Strategy & Planning

  • Develop and execute digital marketing strategies aligned with overall business goals.
  • Plan and implement campaigns across all digital channels to increase brand visibility and lead generation.
  • Analyze trends and insights to optimize performance and ROI.

2 SEO & Website Coordination

  • Coordinate with the SEO team to improve website rankings and organic traffic.
  • Ensure all website content and landing pages are optimized for SEO and conversion.
  • Track keyword performance, backlinks, and technical SEO improvements.

3 Social Media Management

  • Build and manage the brand presence on Instagram, LinkedIn, YouTube, Facebook, Snapchat, and X (Twitter).
  • Create engaging content strategies to boost follower engagement and brand recall.
  • Plan monthly social calendars and analyze social performance reports.

4 Paid Campaigns (Meta & Google Ads)

  • Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns for lead generation.
  • Manage ad budgets, targeting, A/B testing, and performance tracking.
  • Continuously monitor campaign KPIs like CPC, CPL, CTR, and conversion rate for improvement.

5 Analytics & Reporting

  • Prepare and present monthly performance reports with actionable insights.
  • Use tools like Google Analytics, Meta Business Suite, Google Ads Manager, and Search Console to monitor digital health.

______________

Requirements:

  • Bachelor's degree in marketing, Digital Media, or related field.
  • 2–6 years of proven experience in digital marketing, paid ads, and SEO coordination.
  • Strong knowledge of Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush, etc.), and social media analytics.
  • Creative mindset with strong analytical and communication skills.
  • Ability to manage multiple platforms and meet deadlines in a fast-paced environment.

Job Types: Full-time, Permanent

Pay: ₹40, ₹60,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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