Marketing Manager

Job Description: Marketing Manager - Gujarat (Electronics Industry)

Location: Gujarat, India

Industry: Electronics/Electrical Consumer Durables (e.g., Bajaj, Havells, etc.)

Job Summary

The Marketing Manager for Gujarat will be a key leader in driving market growth, brand presence, and sales volume across the state. This role requires a deep understanding of the local market dynamics, particularly the distributor ecosystem across all districts of Gujarat, within the electronics/electrical industry. The primary focus will be on Distributor Development, market penetration, and executing targeted marketing strategies to achieve business objectives.

Key Responsibilities

Distributor Network & Sales Channel Management

• Deep Market Knowledge: Utilize comprehensive, up-to-date knowledge of the district-wise distributor network in Gujarat to inform strategic decisions and identify gaps.

• Distributor Development (5-7 Years Experience Required):

• Identify and Onboard: Proactively identify, evaluate, and onboard new, high-potential distributors and channel partners to expand market reach in unserved or underperforming districts.

• Relationship Management: Build and maintain strong, mutually beneficial relationships with all existing distributors and key retailers across Gujarat.
• Channel Strategy: Develop and implement effective channel strategies to maximize sales through the distributor network, ensuring optimal stock levels, product visibility, and service standards.
• Performance Monitoring: Set distribution targets, monitor performance metrics (sales volume, reach, penetration), and implement corrective actions for channel partners.

Marketing Strategy & Execution

• Market Penetration: Develop and execute tailored marketing and sales promotion plans specific to the Gujarat market to drive brand awareness and product off-take through the distribution channel.
• Go-to-Market (GTM) Strategy: Collaborate with the national/corporate marketing team to localize GTM strategies for new product launches, ensuring successful rollout and adoption within the Gujarat districts.
• BTL & Trade Marketing: Plan and manage local Below-The-Line (BTL) activities, trade schemes, dealer meetings, and in-shop merchandising to enhance brand visibility and push sales in key retail points.
• Market Research: Conduct continuous market research to track competitor activities, pricing strategies, and emerging market trends specific to the electronics industry in Gujarat, and provide actionable insights.

Business & Reporting

• Target Achievement: Be directly responsible for achieving the assigned marketing and sales revenue targets for the Gujarat region.
• Budget Management: Manage the regional marketing budget effectively, ensuring optimal allocation and demonstrable Return on Investment (ROI) for all marketing and trade activities.
• Cross-functional Collaboration: Work closely with the Sales, Product, and Finance teams to ensure alignment of marketing efforts with sales goals and inventory planning.
• Reporting: Prepare and present regular reports on market performance, campaign effectiveness, distributor network health, and competitive intelligence to senior management.

Essential Requirements

• Residence & Local Expertise: The candidate must be from Gujarat with an established understanding of the local business culture, languages, and geographical nuances.
• Industry Background: Mandatory experience in the Electronics, Electrical Goods, or Consumer Durables industry (e.g., companies like Bajaj Electricals, Havells, Crompton, Orient Electric, V-Guard, etc.).
• Distribution Experience: 5 to 7 years of proven, hands-on experience in distributor development, channel sales, and trade marketing.
• Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or equivalent post-graduate qualification is preferred.
• Skills: Strong negotiation, analytical, leadership, and communication skills (including proficiency in Gujarati and English).
• Travel: Willingness to undertake extensive travel within all districts of Gujarat.