Social Media Marketing Specialist

2 weeks ago

Hyderabad, Telangana, India ORABASE SOLUTIONS LLC Full time ₹ 5,00,000 - ₹ 6,00,000 per year

Social Media Manager – Onsite (Hyderabad)

Location: Hyderabad, India

About Client (Tutorac):

Tutorac is revolutionizing online learning through a global marketplace that connects students, tutors, and professionals for live, instructor-led IT and upskilling programs. We empower learners with expert-designed courses, real-world projects, and engaging community experiences.

About the Role:

We're looking for a passionate Social Media Manager to take the lead on Tutorac's digital voice and online community. You'll shape our brand presence, engage audiences, and turn followers into active learners. The ideal candidate lives and breathes content, social trends, and creative storytelling.

Key Responsibilities

Social Media Management (50%)

  • Own Tutorac's social media presence across LinkedIn, Instagram, Twitter (X), Facebook, and YouTube.
  • Create and manage content calendars aligned with brand campaigns and product launches.
  • Design visually appealing posts, reels, and video snippets that highlight Tutorac's value.
  • Engage with followers, reply to comments, and build community-driven conversations.
  • Monitor analytics and performance metrics to boost engagement and follower growth.
  • Stay ahead of social trends, algorithm updates, and platform innovations.
  • Run paid ad campaigns and report on ROI and conversions.

Content Creation & Copywriting (20%)

  • Write compelling blogs, emailers, social copies, and website content that resonate with students and professionals.
  • Collaborate with design and marketing teams to ensure unified storytelling.
  • Edit and proofread marketing material for clarity and consistency.

Partnerships & Outreach (15%)

  • Build relationships with institutions, tech communities, and media for collaborations.
  • Coordinate co-marketing, influencer tie-ups, and affiliate partnerships.
  • Support PR campaigns and media outreach to grow Tutorac's brand visibility.

Event Management & Engagement (15%)

  • Plan Tutorac's participation in tech fairs, education expos, and networking events.
  • Organize webinars, seminars, and community meetups for learners and trainers.
  • Manage event logistics, invitations, and post-event reporting.

Qualifications

  • Bachelor's in Marketing, Communications, or a related field.
  • 2–4 years of hands-on experience in social media management or digital marketing.
  • Strong writing, storytelling, and visual communication skills.
  • Familiarity with analytics and scheduling tools (e.g., Buffer, Meta Suite, Hootsuite).
  • Willingness to travel for events and collaborations.

Skills Snapshot

CategorySkills

Social Media Management

LinkedIn, Instagram, YouTube, Buffer, Meta Suite, analytics dashboards

Content Creation

Copywriting, storytelling, design collaboration

Partnerships & PR

Influencer tie-ups, institutional outreach, brand collaborations

Event Management

Webinars, expos, and community events

Communication

Excellent written and interpersonal skills

Job Type: Full-time

Pay: ₹50, ₹60,000.00 per month

Work Location: In person

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