Program Manager, Marketing Operations

2 weeks ago

Noida, Uttar Pradesh, India Innovaccer Full time ₹ 15,00,000 - ₹ 20,00,000 per year

About the Role

As a Program Manager Marketing Operations, you will serve as the strategic and analytical engine behind Innovaccers marketing organization. This role is built for someone who thrives on solving complex problems, building scalable processes, and enabling growth across the funnel through data-backed decision-making and seamless execution. Youll work closely with senior leadership and cross-functional teams to shape marketing planning, performance tracking, operational workflows, and special initiatives. This is a high-impact role that sits at the intersection of strategy, analytics, and execution.

A Day in the Life

  • Be a strategic partner to marketing leadership, supporting decision-making across planning, performance reviews, and organizational priorities
  • Drive quarterly and annual marketing planning, OKR alignment, and goal setting across functions.
  • Partner with functional marketing leaders to track progress, uncover performance gaps, and recommend course corrections.
  • Lead end-to-end marketing analytics and dashboarding, ensuring accurate visibility into funnel metrics, campaign ROI, and content performance.
  • Act as a process owner for lead hygiene, lifecycle stages, and handoff mechanisms between marketing, SDRs, and sales.
  • Collaborate with RevOps and GTM teams to continuously improve funnel velocity and conversion.
  • Run special projects such as system rollouts, budget allocation modeling, or campaign diagnostics.
  • Manage operating cadencesteam reviews, dashboards, project trackingto drive accountability and execution rigor.
  • Identify and execute process automation opportunities to reduce marketing friction and improve scale

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