Sr. PPC SPECIALIST

Company Description

Dr. Care Homeopathy Group, founded by Dr. A.M. Reddy in 2005, includes a chain of Homeopathy and Dental clinics across India. Dr. Reddy, a renowned Homeopath, has played a pioneering role in the development and awareness of Homeopathy in India. The group is highly regarded for its successful treatments and is considered one of the leading chains of clinics in the country

Dr care is immediately hiring for PPC Specialist

Kindly find the below job description and interested candidates can send your CV's to

Job Title: Senior PPC Specialist

Experience: 5+ Years

Location: [JNTU, Hyderabad]

Industry: Healthcare / Medical Services / Hospital & Clinics

Department: Digital Marketing / Performance Marketing

Salary: 4LPA-8 LPA, SLIGHT NEGOTIABLE.

Notice: Immediate Joiner

Mode of Working: Work from Office

Job Summary:

We are seeking a highly skilled and experienced Senior PPC (Pay-Per-Click) Specialist with a strong background in managing performance-driven digital campaigns within the healthcare industry. The ideal candidate will be responsible for strategizing, executing, analyzing, and optimizing paid search and display campaigns across platforms like Google Ads, Bing Ads, Meta, LinkedIn, and programmatic networks to drive patient acquisition, brand awareness, and lead generation.

Key Responsibilities:

Campaign Strategy & Execution:

Plan and execute ROI-focused PPC campaigns for healthcare services (clinics, hospitals, diagnostics, etc.)

Create and optimize campaigns on Google Ads, Bing, Facebook/Meta Ads, LinkedIn, and other relevant platforms.

Keyword Research & Targeting:

Perform in-depth keyword research tailored to healthcare services and treatments.

Identify high-conversion keywords while ensuring compliance with medical advertising policies.

Ad Copy & Creative Optimization:

Write compelling, compliant ad copies and collaborate with the creative team for high-converting visuals.

A/B test ad creatives and landing pages to optimize conversion rates.

Performance Analysis & Reporting:

Track and analyze campaign metrics such as CTR, CPC, CPA, and ROAS.

Prepare weekly/monthly reports with actionable insights for stakeholders and leadership.

Budget Management:

Manage large-scale monthly ad spends efficiently with a clear focus on ROI and KPIs.

Reallocate budgets across platforms based on performance data.

Compliance & Industry Trends:

Ensure all campaigns comply with healthcare industry regulations and platform-specific guidelines.

Stay current with PPC trends, platform updates, and healthcare digital marketing strategies.

Cross-functional Collaboration:

Work closely with SEO, content, CRM, and clinical marketing teams to create an integrated marketing approach.

Key Skills and Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field.

6+ years of hands-on experience in PPC campaign management, specifically in the healthcare domain.

Deep understanding of HIPAA compliance and advertising policies on medical topics.

Proficiency in Google Ads, Google Analytics, Meta Ads Manager, Bing Ads, and other PPC platforms.

Strong analytical and Excel skills; experience with tools like Data Studio, SEMrush, Ahrefs, or Tableau is a plus.

Excellent communication skills and ability to present complex data to non-technical stakeholders.

Google Ads and/or Meta Blueprint certification preferred

Interested Individual can share your Resume to What's App)

Regards

Praveen HR

Dr Care Homeopathy

Job Type: Full-time

Pay: ₹400, ₹800,000.00 per year

Experience:

• PPC Campaign Management: 5 years (Preferred)
• Google Ads, Google Analytics, Meta Ads Manager: 5 years (Preferred)
• Performance Analysis & Reporting: 3 years (Preferred)

Work Location: In person