Amazon PPC Specialist
7 days ago
We are seeking a skilled and results-driven
Amazon PPC Specialist
with a minimum of
3 years of hands-on experience
managing Amazon advertising campaigns. In this role, you will be responsible for developing, implementing, and optimizing Amazon pay-per-click (PPC) advertising strategies to drive traffic, maximize conversions, and increase ROI for our products.
Key Responsibilities:
- Plan, create, and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
- Conduct thorough keyword research and competitor analysis to identify growth opportunities.
- Monitor and analyze campaign performance metrics (ACoS, ROAS, CTR, CPC, Conversion Rate) and adjust strategies accordingly.
- Execute bid optimization, budget management, and keyword targeting/refinement.
- Collaborate with marketing, product, and content teams to align PPC strategy with broader business goals.
- Generate regular performance reports and provide actionable insights and recommendations.
- Stay current with Amazon advertising trends, algorithm updates, and best practices.
- Conduct A/B testing to improve ad copy, targeting, and overall campaign performance.
Required Qualifications:
- Minimum
3 years of proven experience
in Amazon PPC campaign management. - Strong knowledge of Amazon Seller Central and/or Vendor Central.
- Proficiency with Amazon Ads console, Helium 10, Jungle Scout, or similar tools.
- Demonstrated success in lowering ACoS while scaling revenue.
- Analytical mindset with advanced Excel/Google Sheets skills.
- Strong attention to detail, organizational, and time management skills.
- Excellent communication and reporting abilities.
Preferred Qualifications:
- Experience in managing large product catalogs and multiple ASINs.
- Familiarity with DSP (Demand-Side Platform) and advanced targeting options.
- Certification in Amazon Advertising (a plus but not required).
- Agency or multi-brand experience is a plus.
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