Referral Marketing Executive

5 days ago

Khar Colony Mumbai Maharashtra, India SUNACT CANCER INSTITUTE PRIVATE LIMITED Full time ₹ 4,20,000 - ₹ 8,40,000 per year

1. Objective

To enhance hospital outreach and strengthen the referral network by developing and maintaining strong professional relationships with consultants, doctors, clinics, diagnostic centers, and corporate partners, ensuring consistent growth in patient inflow through effective referral engagement.

2. Key Responsibilities

  • Develop and execute referral marketing plans to increase patient referrals from external doctors, clinics, and diagnostic partners.
  • Conduct regular field visits to meet doctors, consultants, and other healthcare professionals to promote hospital services.
  • Maintain and update the referral database with contact details, visit records, and referral performance metrics.
  • Coordinate with front office, admission, and patient relations teams to ensure seamless handling of referred patients.
  • Build and sustain long-term relationships with key referral partners through consistent communication and professional support.
  • Organize doctor engagement activities, CME programs, health camps, and networking meets to strengthen partnerships.
  • Track and report weekly and monthly referral trends, including source-wise data analysis.
  • Collaborate with the digital and corporate marketing teams to align referral promotions with hospital branding and service updates.
  • Gather and share market intelligence on competitor referral strategies and local healthcare trends.
  • Ensure timely feedback and acknowledgment to referring doctors for referred patients.

3. Required Skills & Competencies

  • Strong interpersonal and communication skills, with the ability to engage medical professionals confidently.
  • Excellent relationship-building, negotiation, and follow-up skills.
  • Good understanding of hospital operations, patient flow, and referral dynamics.
  • Ability to work independently and meet monthly referral targets.
  • Proficiency in MS Office (Word, Excel, PowerPoint) and CRM reporting.
  • Positive attitude, presentable personality, and professional conduct in all interactions.

4. Qualification & Experience

  • Bachelor's degree in Marketing, Business Administration, Healthcare Management, or equivalent.
  • MBA/PGDM in Marketing (preferred).
  • 5–8 years of experience in referral marketing, hospital business development, or healthcare sales.
  • Prior experience in hospital/healthcare industry is mandatory.

5. Key Performance Indicators (KPIs)

  • Number of new referral doctors/partners added.
  • Month-on-month growth in referral-based patient admissions.
  • Retention and satisfaction rate of referral partners.
  • Timeliness and accuracy of visit reporting and data submission.
  • Achievement of monthly and quarterly referral targets.

6. Work Conditions

  • Field-based role involving regular visits to doctors, clinics, and medical establishments.
  • May include occasional travel within city limits.

Job Type: Full-time

Pay: ₹60, ₹70,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Provident Fund

Work Location: In person

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