Analyst, Digital Marketing

About Anteriad

We are not just another B2B solution provider. We're problem solvers. We believe that data is the key to unlocking effective solutions that span a range of marketing challenges - from customer acquisition to demand generation to account-based marketing. Data is at the core of everything we do. Our team works tirelessly to create powerful solutions that drive real results for our clients. Whether it's through innovative technology or deep analysis, we're committed to finding the best path to growth for every one of our customers.

Why Join Our Digital Marketing Team?

Work with a collaborative team and provide top-rated solutions to Fortune 500 companies. This is an exciting opportunity for an intelligent, energetic, and self-motivated individual.

As part of the Digital Marketing team, you will have exposure to designing, creating, and delivering email marketing programs to generate awareness and demand for services, products and brands of key clients for the company.

Anteriad means always moving forward" and we apply that to our company culture by tirelessly promoting an environment that allows our employees to thrive:

• Training & Development with unlimited access to Cornerstone Learning System
• Steady, Full-Time Role
• Mix of Collaborative & Independent Work
• Community Outreach via Anteriad Cares encouraging taking time to volunteer
• Professional Mentoring Program. Career guidance from leadership
• Employee Resource Groups. Collaborate with others that share your passions
• Great Benefits for you and your family

Benefits We Bring To You:

• General Medical Coverage for employees and family
• Personal Accident insurance
• Employee Term Life Insurance

What You'll Do:

• Managing various email programs, email campaigns, including the design, calls-to-action, and content used in email sends
• Develop and track email campaigns and all email metrics to ultimately increase business.
• Conceptualize quirky/creative email campaign ideas and pitch them to the marketing lead.
• Segmenting lists based on behaviors like past email engagement and interactions (content downloads, site page visits, etc.)
• Measuring results and optimizing the lead nurturing workflows for these segments to generate leads
• Minimising list decay and unsubscribes while increasing the productivity of email sent.
• Developing documentation and road maps for processes, A/B tests, and promotions that succeed through email.

What You'll Bring:

Required:

• PG/UG degree/certificate in Design is a plus
• Minimum of 1+ years of experience
• Enthusiasm for the media industry and digital online industry
• Knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients
• Experience with email marketing, lead nurturing, marketing automation, and web analytics
• Excellent understanding of email marketing concepts and metrics such as Open Rates, Click through Rates, Sender Score, Deliverability, and Sender Reputation

• Proficiency in :

• Email marketing and marketing automation technology

• Proficiency with Adobe Photoshop, Dreamweaver, HTML 5, CSS
• Expertise in Eloqua, Benchmark, Pardot, and other Marketing automation tools if any

• Analytical approach and ability to derive meaning from data through A/B testing and email optimization

• Ability to come up with catchy subject lines and creative mail content

• HubSpot certification in Email Marketing fundamentals and Inbound Marketing Fundamentals is mandatory. Advanced Email Marketing Certification Training from Simplilearn
• Self-motivated with a positive attitude and should enjoy working in a team and developing healthy relationships.