Digital Marketing Manager

3 days ago

Ghaziabad, Uttar Pradesh, India Zoot Systems Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Zoot Systems is a New Delhi, India-based company. For years, it has been our continuous endeavours to understand Client quality-conscious discerning business needs and to successfully meet those. We specialize in the creation of high-quality I.T./Non-I.T. based HR Solutions, Recruitment, and RPO to companies of all sizes resulting in better, faster, and more meaningful results. With a focus on state-of-the-art I.T. /Non-I.T. services, Zoot Systems developed a niche and expertise in Staffing, IT Recruiting, non-IT recruiting, and Offshore Outsourcing services. We have an urgent position with one of our Clients; below are the Job Details Kindly take a look & let us know your comfort level too. Job Title: PPC Manager Work Experience – Minimum 4-6 years in a similar role Location – Sahibabad, Ghaziabad (1km from Vaishali Metro Station)
Job Description: As a PPC Manager, you will play a pivotal role in developing, implementing, and optimizing pay-per-click (PPC) advertising campaigns across various platforms, with a focus on Google Ads and Facebook Ads. Your primary responsibilities will include but are not limited to:   Key Responsibilities: · PPC Campaign Management: Plan, execute, and manage PPC campaigns across Google Ads and Facebook Ads, including keyword research, ad copywriting, and bid management. · Budget Management: Monitor and optimize advertising budgets to maximize ROI while controlling costs. · Keyword Research: Conduct thorough keyword research to identify high-value opportunities and trends in the industry. · Ad Copy Creation: Develop compelling ad copy that resonates with target audiences and encourages click-through and conversion. · A/B Testing: Continuously test ad variations, landing pages, and ad extensions to improve campaign performance. · Performance Analysis: Analyze campaign data to measure the effectiveness of PPC efforts, identify trends, and make data-driven decisions. · Campaign Optimization: Optimize campaigns based on performance data, adjusting targeting, bidding strategies, and ad creatives as needed. · Competitor Analysis: Stay informed about industry trends and competitors' strategies to maintain a competitive edge. · Conversion Rate Optimization: Collaborate with web development and design teams to improve landing page performance and user experience.   Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 4-6 years of experience in PPC advertising.
  • Proven expertise in managing Google Ads and Facebook Ads campaigns.
  • Proficiency in PPC tools and platforms.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent communication and teamwork skills.
  • Detail-oriented with a focus on continuous improvement.
Google Ads and Facebook Ads certifications are a plus
Sameer Manager- Talent Acquisition Zoot Systems Email: dot com (need to put "." instead of "dot")

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