Manager, Creative Technology and Development

Job Description:

Role Title: Manager, Creative Technology and Development (L09)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.  

• We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.  

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.  

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Creative Technology and Development Team will be responsible for designing and delivering dynamic media ad formats, HTML email templates and optimized landing pages. As an Analyst, you will be responsible for the coding, producing, proofing, testing, and troubleshooting HTML email templates. As an ideal candidate, you should have in-depth knowledge of creative & brand guidelines and specifications that include email/graphic design, testing across devices/platforms to ensure a consistent email experience in webmail as well as other email applications such as Google Gmail and Microsoft Outlook.

Key Responsibilities:

• Utilize HTML/CSS and email marketing best practices to create and code responsive email templates

• Develop and build responsive email code using design files such as Figma, PSD, Indd and XD

• Modify existing responsive email templates based on clients requirement

• Contribute to the continued modernization and evolution of the HTML templates

• Performing quality checks and peer reviews by adhering to brand guidelines

• Apply the best practices in email development, email compliance regulations, and accessibility

• Develop high-quality and optimized HTML emails in line with company goals and objectives

• Ensuring identical rendering across browsers, ESPs, and devices

• Code, setup, test, and debug ad hoc email templates with dynamic content

• Proactively work with teammates to improve processes and work methods for greater efficiency

• Keep up with industry standards and new best practices in email development

Required Skills/Knowledge:

• Bachelor's degree with 3 to 5 years of professional experience in advertising/digital marketing agencies and/or in-house digital creative teams and in lieu of a degree 5 to 7 years experience required.

• Minimum 2+ years' proficiency with HTML, CSS, table-based layouts, mobile-responsive design (including dark mode support), and JavaScript coding

• Minimum 2+ years' enterprise-level experience with email and/or digital marketing platforms such as SFMC, Eloqua, Zeta Mail, or Epsilon PCM

• General understanding of how Marketing supports business stakeholders

• Detail-oriented with a strong focus on accuracy and quality

• Ability to manage multiple priorities effectively

• Strong communication, critical thinking, and process documentation skills

• Excellent organizational and coordination skills with a proactive approach to follow-up on requirements

Desired Skills/Knowledge:

• Advanced knowledge and understanding of HTML, CSS, and front-end development, including responsive email design

• Experience using design tools, including Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, etc.)

• Relevant experience utilizing Salesforce Marketing Cloud, Eloqua, Zeta Mail, or similar software; agency experience preferred

• Technical understanding of platform-specific scripting languages (e.g., AMPscript, FreeMarker, Liquid) and/or advanced JavaScript is a plus

• Extensive experience with email testing tools, such as Litmus, for thorough QA across multiple browsers, clients, and ISPs

• Understanding of dynamic content configuration based on segmentation and personalization techniques

• Familiarity with generative AI, automation, and advanced technologies to streamline email coding and improve development efficiency

• Willingness and capability to learn new technologies quickly

• Ability to work independently as well as collaborate effectively with team members

• Ability to professionally interact with key stakeholders throughout the development process

Eligibility Criteria:

Bachelor's degree with 3 to 5 years of professional experience in advertising/digital marketing agencies and/or in-house digital creative teams and in lieu of a degree 5 to 7 years experience required.

Work Timings:

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday.

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, LPP)

• L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.

• L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

• L04+ Employees can apply.

Grade/Level: 09

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