Assistant Manager- Market Research- Internal
2 days ago
Role & responsibilities
Key Responsibilities
1. Annual Service Intelligence Reports
- Conduct comprehensive market research on each of Nexdigm service verticals (e.g., Direct & Indirect Tax, BPM, Consulting, Risk Advisory).
- Build competitive benchmarking, demand mapping, market sizing, SWOT analysis, and pricing intelligence for each service.
- Highlight emerging opportunities, customer needs, and service-level innovations.
- Collaborate with service line heads to validate insights and ensure relevance.
2. Monthly Intelligence Bulletins
- Publish monthly bulletins per service line covering
- Key regulatory and market updates
- Competitive moves and best practices
- Social Media updates on identified competitors ( Trending post on a service line, and major award / recognition etc
- Notable client wins/losses in industry
- Sector-specific demand signals and news
- Coordinate with BD, sales, and practice leaders to gather inputs and refine insights.
3. Industry & Sectoral Monitoring
- Track and summarize macroeconomic trends, government policy shifts, technological disruptions, and sectoral drivers that impact Nexdigm offerings.
- Develop early warning signals and opportunity maps for the firms leadership.
- M&A activities and leadership movement in competition or eco system of that service offerings
4. Knowledge Base & Repository Management
- Build a centralized repository of industry research, competitor profiles, whitepapers, analyst reports, and primary interviews for internal use.
- Maintain version control and historical comparison.
5. Stakeholder Collaboration
- Engage with senior management, marketing, and sales teams to align insights with GTM and business strategy.
- Present findings through dashboards, presentations, and internal newsletters.
Required Qualifications & Skills
Education:
- Bachelor's degree in business, Economics, Statistics, or related field (mandatory)
- Master's degree or MBA with specialization in Market Research / Strategy / Business Intelligence
Experience:
- 3–5 years of experience in market research, business intelligence, or strategic research roles
- Exposure to professional services / consulting / B2B service domains is a plus
Technical Skills:
- Proficiency in secondary research tools (e.g., Factiva, Statista, IBISWorld)
- Working knowledge of primary research techniques (questionnaire design, expert interviews, survey interpretation)
- Excel (advanced), PowerPoint, Power BI/Tableau (preferred)
- CRM/knowledge base tools and newsletter tools
Preferred candidate profile
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