Marketing Manager

2 weeks ago

Hyderabad, Telangana, India ValueMomentum Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Role :
B2B Marketing Manager

Experience:
6-12 years

Location:
Hyderabad

Key Responsibilities:


• Campaign Management
: Design, implement, and monitor effective marketing

campaigns that align with our business goals across various channels, including

email, social media, and digital advertising.


• Content Creation:
Develop and oversee the production of engaging marketing

content, such as blog posts, white papers, case studies, and newsletters, tailored for our target B2B audience.


• Event Coordination:
Plan and execute industry events, webinars, and conferences from conception through to completion, ensuring they meet our strategic objectives and brand standards.


• Lead Generation:
Utilize inbound and outbound marketing strategies to generate and nurture leads, enhancing the sales pipeline and contributing to revenue growth.


• Market Research:
Conduct ongoing market research and competitor analysis to stay ahead of industry trends and adjust marketing strategies accordingly.


• Stakeholder Collaboration:
Work closely with the sales, product, and BU leaders to create cohesive and integrated marketing strategies.


• Analytics and Reporting:
Measure and report performance of all marketing campaigns, assessing against goals (ROI and KPIs) to optimize future marketing strategies.


• Social Media Management:
Develop and implement strategies for growing follower base and enhancing engagement on various social media platforms tailored for a B2B audience.

Qualifications:


• Any
Bachelor's degree
in marketing, Business Administration, Communications, or a related field.


•
Minimum of 6 years
of experience in marketing, with a proven track record in a
B2B environment
, preferably in the
IT or technology sector
.


• Strong understanding of current marketing tools and strategies, and able to lead integrated digital marketing campaigns from concept to execution.


• Excellent communication, organizational, and project management skills.


• Creative thinker with data-driven analytical aptitude.


• Experience with CRM and marketing automation tools.


• Strong team player with the ability to work across multiple functions and disciplines.

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