Marketing Manager

1 week ago

Hyderabad, Telangana, India Lulu Group Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Experience Required: Minimum 5 years in Marketing (ATL & BTL, Brand Management, Events)

Language Requirement: Must be fluent in Telugu and English

Responsibilities

  • Marketing and brand management for Lulu Mall.
  • Strategic brand positioning, customer retention and engagement initiatives.
  • Market analysis and competitor tracking to ensure strong brand presence.
  • B2B marketing through events, industry forums, and partnerships.

Detailed Work Description

Brand Management

  • Develop an in-depth understanding of the brands personality, values, and positioning and ensure all marketing communication aligns with it.
  • Act as the brand custodian, maintaining consistent tone, visual identity, and messaging across all channels.
  • Monitor brand communication for adherence to Do's and Don'ts as defined in brand guidelines.
  • Lead brand awareness initiatives and ensure consistent representation in all internal and external communication.

Team Management

  • Build and train the marketing team as approved by senior management.
  • Clearly communicate goals, updates, and expectations to all team members.
  • Ensure team members meet pre-defined KRAs (Key Result Areas).
  • Evaluate performance and support career development through feedback and mentoring.

Marketing Planning & Strategy

  • Develop annual and monthly marketing plans covering Digital, Advertising, Communications, and Creative initiatives.
  • Collaborate with management, creative, content, and client teams to execute effective marketing strategies.
  • Continuously analyze industry trends, competition, and market data to keep strategies updated.
  • Modify and renew marketing strategies based on performance insights and suggestions.
  • Generate innovative ideas to enhance mall performance and customer engagement.

Execution & Campaign Management

  • Oversee end-to-end execution of marketing campaigns—creative development, implementation, monitoring, and reporting.
  • Ensure timely photo and video shoots of mall activities and events.
  • Track campaign results, prepare reports, and recommend improvements.

Agencies, PR & External Stakeholder Management

  • Identify and hire the best advertising, PR, digital, and event agencies (subject to management approval).
  • Supervise performance of creative, online, and media partners.
  • Negotiate contracts and deliverables to secure the best value for money.
  • Select appropriate ATL & BTL media channels for each campaign to suit target markets.
  • Oversee social media strategy, content marketing, and ensure the right ambience through mall dcor, activations, and events.
  • Build a strong PR and digital presence for the Lulu Mall brand.
  • Develop and maintain a vendor database with competitive pricing for marketing needs.

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