Senior Digital Marketing Executive

2 weeks ago

Navi Mumbai, Maharashtra, India Care Plus Facility Private Limited Full time ₹ 3,50,000 - ₹ 4,50,000 per year

Job Summary:

The Senior Digital Marketing Manager is responsible for developing, executing, and optimizing comprehensive digital marketing strategies to drive traffic, engagement, and conversions. This role requires strong analytical skills, deep knowledge of digital marketing tools and trends, and experience in managing performance-driven campaigns across multiple platforms. The ideal candidate is both strategic and hands-on, with the ability to lead digital initiatives that support overall business goals.

Key Responsibilities:Strategy & Planning

  • Develop and implement end-to-end digital marketing strategies across channels (SEO, SEM, social media, email, content, display, etc.)
  • Align digital marketing initiatives with business objectives, brand goals, and sales targets.

Campaign Management

  • Plan, execute, and optimize paid campaigns on Google Ads, Facebook, LinkedIn, Instagram, and other digital platforms.
  • Oversee organic and paid social media efforts, including content scheduling, boosting, and reporting.

SEO & Content Marketing

  • Lead on-page and off-page SEO initiatives to improve search rankings and organic traffic.
  • Collaborate with content teams to ensure high-performing content aligned with keyword strategy.

Email & CRM Marketing

  • Create and manage email marketing campaigns (newsletters, promotional, and lifecycle emails).
  • Use CRM tools (e.g., HubSpot, Salesforce) for lead nurturing and marketing automation.

Analytics & Optimization

  • Track, measure, and report performance of all digital marketing campaigns using tools like Google Analytics, GA4, Search Console, and Data Studio.
  • Analyze user behavior and campaign data to derive insights and optimize ROI and conversion rates (CRO).

Team & Stakeholder Collaboration

  • Work cross-functionally with design, sales, and product teams to deliver cohesive marketing experiences.
  • Mentor junior team members and collaborate with external agencies and vendors where applicable.

Qualifications & Requirements:

  • Bachelor's degree in Marketing, Communications, Digital Media, or related field (MBA is a plus).
  • 5–8 years of hands-on digital marketing experience with proven campaign success.
  • Deep understanding of Google Ads, Meta Ads, SEO best practices, email marketing platforms, and analytics tools.
  • Proficient in digital marketing tools such as Google Analytics, GA4, SEMrush, Ahrefs, HubSpot, Mailchimp, or similar.
  • Strong project management, analytical thinking, and decision-making skills.
  • Excellent written and verbal communication skills.

Job Types: Full-time, Permanent

Pay: ₹35, ₹45,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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