Senior SEO Analyst

3 days ago

Madurai, Tamil Nadu, India Wedjat Health solutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Company Overview

Wedjat Health Solutions Pvt Ltd is a leading platform in the healthcare sector, offering a wide range of products and services through its e-commerce site The company specializes in providing high-quality healthcare products, diagnostic services, and health insurance, with a focus on integrating healthcare solutions for convenience and privacy. With a headquarters in Madurai, Tamil Nadu, Wedjat Health Solutions Pvt Ltd is part of the Hospitals and Health Care industry, employing a dynamic team working towards innovative health solutions.

Job Overview

We are seeking a highly experienced Senior SEO Analyst to join our team at Wedjat Health Solutions Pvt Ltd. This is a full-time position based in Madurai, Dindigul, Virudhunagar, and Chennai. The ideal candidate will bring 7 to 10 years of relevant experience in SEO strategy development and implementation. The role focuses on enhancing our online presence and driving traffic through effective search engine optimization practices.

Qualifications and Skills

  • Minimum of 7 years of experience in SEO with a proven track record of improving search engine rankings and driving site traffic.
  • In-depth knowledge of Google Analytics (Mandatory skill) for analyzing traffic and user behavior to optimize website performance.
  • Proficiency in SEO Auditing (Mandatory skill) to evaluate and optimize all aspects of the website's search performance.
  • Strong expertise in Keyword Research Tools (Mandatory skill) like SEMrush, to identify keywords that drive traffic and conversions.
  • Experience with Content Management Systems to efficiently manage and update web content for optimization purposes.
  • Knowledgeable in Link Building Strategies to build a strong backlink profile that enhances site authority and ranking.
  • Proficiency with Ahrefs for competitive analysis and monitoring of backlink profiles and digital marketing performance.
  • Competence with Search Console to track website performance and indexation status, providing insights for future improvements.
  • Strong Data Analysis skills to interpret SEO data insights and make actionable recommendations.

Roles and Responsibilities

  • Develop and implement comprehensive SEO strategies to increase organic search rankings and drive web traffic.
  • Conduct thorough site audits to identify on-page SEO issues and present solutions for optimization and improvement.
  • Perform extensive keyword research and competitive analysis to inform content and campaign strategies.
  • Track, report, and analyze website analytics and PPC initiatives to measure the success of strategies and identify areas for improvement.
  • Collaborate with the content and technical teams to align SEO efforts and goals with content creation and website development.
  • Establish powerful link-building campaigns to increase domain authority and brand visibility on search engines.
  • Monitor and analyze competitors' digital marketing strategies to keep the company's tactics competitive and effective.
  • Provide training and guidance to junior SEO team members, driving a culture of continuous improvement and learning.

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