Marketing Executive
21 hours ago
Job Title: Marketing Executive – Retail (Online & Offline)
Department: Marketing
Experience: 2–4 Years
Job Type: Full-time
Work Location: Kochi
About the Role:
We are looking for a proactive and creative Marketing Executive to support and execute marketing activities across both online and offline retail channels. The ideal candidate should have hands-on experience in campaign execution, social media management, and retail promotions, with a strong understanding of brand communication and customer engagement.
Key Responsibilities:
· Assist in developing and executing marketing campaigns for retail stores and online platforms.
· Support in planning and implementing promotional activities, events, and product launches.
· Coordinate with the sales, design, and merchandising teams to ensure brand consistency.
· Manage social media pages, digital promotions, and content updates.
· Prepare and circulate marketing materials including brochures, displays, and in-store visuals.
· Monitor campaign performance and assist in preparing reports and analytics.
· Research market trends, competitor activities, and customer preferences.
· Maintain relationships with vendors, media partners, and influencers.
· Assist in managing marketing budgets and vendor payments.
· Travel as required for campaign execution, store visits, and event coordination.
Key Requirements:
· Bachelor's degree in Marketing, Business Administration, or a related field.
· 2–4 years of experience in marketing, preferably in retail or e-commerce.
· Strong knowledge of digital marketing tools and social media management.
· Excellent communication, coordination, and multitasking skills.
· Creative mindset with attention to detail.
· Proficiency in MS Office, Canva, Google Ads, Meta Business Suite, and basic analytics tools.
Preferred Skills:
· Experience in visual merchandising support and in-store promotions.
· Knowledge of SEO, Google Analytics, or basic ad management.
· Ability to work under deadlines and handle multiple campaigns simultaneously.
Job Type: Full-time
Work Location: In person
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