Business Analyst

1 week ago

Pune, Maharashtra, India Talent Pro Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Description :

Role & Responsibilities :

Product Conceptualization & UX Strategy Development :

- Conceptualize customer experience strategies

- Collaborate with product managers to conceptualize new products & align UX with product roadmaps.

- Develop and implement UX strategies that align with business objectives.

- Stay up-to-date with industry trends and best practices in UX & UI for AI.

- Assist in defining product requirements and features.

- Use data analytics to inform product strategy and prioritize features.

- Ensure product alignment with customer needs and business goals.

- Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.

- Create wireframes, prototypes, and mock-ups using tools like Figma

- Conduct usability testing and iterate designs based on feedback

- Employ tools like X-Mind for brainstorming and mind mapping

Customer Journey Analysis :

- Understand and map out customer journeys and scenarios.

- Identify pain points and opportunities for improvement.

- Develop customer personas and empathy maps.

Cross-Functional Collaboration :

- Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.

- Coordinate with development teams to ensure UX designs are implemented accurately.

Data Analytics and Tools :

- Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.

- Leverage data to drive decisions and optimize customer experiences.

- Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.

Ideal Candidate :

- Bachelors or Masters degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).

- 5 years of experience in CX/UX roles, preferably in a B2C environment.

- Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).

- Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).

- Excellent communication and collaboration skills.

- Proven experience in managing cross-functional teams and projects.

- Strong background in data analytics and data-driven decision-making.

- Expert understanding of user experience and user-centered design approaches

- Detail-orientation with experience and will to continuously learn, adapt and evolve

- Creating and measuring the success and impact of your CX designs

- Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus

- Experienced in designing responsive websites as well as mobile apps

- Understanding of iOS and Android design guidelines

- Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.

- Excellent communication skills to be able to present their work and ideas to the leadership team.

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