Social Media Manager

7 days ago


Kannur, Kerala, India -844b-468c-bd70-c127bd5700db Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Company Description

Route Upskilling Academy
is Kerala's prominent career skill development hub, dedicated to empowering students, job seekers, and professionals with practical, in-demand skills. The academy bridges the gap between academic education and the skills required for real-world employability through industry-relevant and structured training programs. With expert mentors, practical tools, live projects, and strong placement support, Route Academy prepares individuals for career success. Core programs include training in
Accounting & Taxation, Data Analytics, Logistics & Management, Sales & Marketing, and Office Automation
. Renowned as a leading platform for skill development in Kerala, Route Academy offers personalized learning tailored to today's competitive job market.

Role Description

This is a full-time, on-site role for a
Social Media Manager
based at our office in
Calicut – Hilite Business Park
. The Social Media Manager will be responsible for developing and implementing effective social media strategies, creating engaging content, managing social media accounts, and optimizing posts using
SMO and SEO
techniques for maximum reach and engagement. Responsibilities include monitoring analytics to evaluate performance, interacting with the online community to foster engagement, ensuring consistent brand identity, and collaborating with the marketing team to align social media activities with overall marketing objectives. Candidates must have
a minimum of 3 years of experience in the EdTech sector
.

Qualifications

  • Strong expertise in
    Social Media Marketing
    ,
    SEO
    , and
    Social Media Optimization (SMO)
  • Proficiency in developing and executing effective
    Content Strategies
  • Excellent
    written and verbal communication
    skills
  • Demonstrated ability in
    writing for social media platforms
    or related areas
  • Additional qualifications in
    digital marketing
    ,
    analytics tools
    , or
    marketing software
    are a plus
  • Proactive mindset with strong
    creative thinking
    and
    problem-solving abilities
  • Minimum
    3 years of professional experience in EdTech


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