Digital Media Executive
5 days ago
Position Overview
We are seeking a dynamic and creative Digital Media Executive to manage our online presence, drive brand awareness, and execute performance-driven campaigns across digital platforms. The ideal candidate will have hands-on experience in managing social media, paid advertising, content creation, and analytics, ensuring consistent growth and engagement for the brand.
Key Responsibilities
Digital Strategy & Execution
Plan, develop, and execute digital marketing campaigns across platforms (Google, Facebook, Instagram, LinkedIn, YouTube, etc.).
Manage SEO/SEM, social media marketing, email campaigns, and display advertising.
Content & Creative Support
Coordinate with designers, videographers, and content writers for creative assets.
Ensure all digital content reflects brand tone, quality, and messaging.
Performance Marketing & Analytics
Run and optimize paid ad campaigns to maximize ROI.
- Track, measure, and report performance of digital campaigns against KPIs.
Use analytics tools (Google Analytics, Meta Business Suite, etc.) for insights and improvements.
Collaboration & Coordination
Work closely with internal teams (sales, product, creative) to align digital strategies with business objectives.
- Stay updated on industry trends, competitor activities, and emerging platforms.
Required Skills & Qualifications
- Bachelors degree in Marketing, Mass Communication, Digital Media, or related field.
- 24 years of proven experience in digital marketing or media execution.
- Proficiency in digital tools and platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, Mailchimp, Canva, etc.).
- Strong understanding of SEO, SEM, social media algorithms, and analytics.
- Excellent written and verbal communication skills.
- Creative thinking with a keen eye for detail.
- Ability to manage multiple projects and deadlines.
Preferred
- Google Ads / Meta Ads / HubSpot certifications.
- Experience in video marketing and influencer collaborations.
- Knowledge of marketing automation tools (e.g., HubSpot, Zoho, or similar).
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