Senior Associate Content Marketing

6 days ago

Gurgaon, Haryana, India Urban Company Full time

Role Overview:

Own Urban Company's day-to-day social presence (IG-first; also YouTube Shorts). Your north star: based on Urban Company's brand definition, make the handle feel relevant and shareable for our core TG, through relatable, platform-native content that grows followers, saves, and meaningful engagement.

What you'll do:

● Own the calendar: Plan and publish a monthly reels-first content slate tied to brand & business goals

● Idea machine: Conceive & turn the best ideas into scripts and assets.

● Produce scrappy & great: Script → shoot → edit → publish fast; maintain on-brand visuals

● Humanise the brand: Spotlight UC partners and customers with empathetic storytelling; convert real life into compelling stories

● Creator collabs: Source and brief micro creators; manage whitelisting/usage; co-create watch-worthy reels.

● Cross-team handshake: Repurpose top social content into ads with performance marketing; feed learnings back into new concepts.

● Listen & iterate: Track saves/shares, double-down on winners.

Outcomes you'll own:

Earned Media: Grow organic pickups – non-paid creator reposts, meme-page features, and press mentions – measured by % reach from earned sources, earned mentions/month and cost per earned impression.

Growth: ↑ Reach; ↑ Saves/Shares; ↑ Repeat viewers.

Velocity: Faster idea→publish cycles; ≥2–3 tests/week with clear learnings.

What you'll bring:

● 2-4 years in social/content with a strong Reels/Shorts portfolio (please share).

● Platform native: Knack for thumb-stopping openings, clean framing, crisp captions, and sound choices.

● Story sense: Can turn everyday mental-load pain points into empathetic, solution-first stories.

● Data-aware: Reads IG Insights; runs small, fast tests; identify what to kill/scale next.

● Creator ops: Finds/briefs micro creators; aligns on hooks, tone, deliverables, rights.

● Ownership & pace: Ship on time, manages shoots, and keeps standards high while working independently.

● Nice-to-have: Hindi + English copy chops; basic stills/thumbnail design (Canva/Figma).

At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.

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