Digital Marketing for e-learning industry
2 weeks ago
Digital Marketing Specialist (*Must have in eLearning industry experience)
Company: Red Apple Learning
Industry: Professional Certification Courses, Skill Development, Corporate Training
Employment Type: Full Time, Permanent
Location: Kolkata (5.5 Days - Work from Office)
Experience: 5+ years
Responsibilities:
SEO: Develop and execute SEO strategies to drive organic traffic.
Social media & Community Engagement: Create and manage social media campaigns to
boost brand visibility. Build and engage with online communities.
- Performance Marketing & Local Advertising: Run local ad campaigns targeting Kolkata
and nearby regions through Google Ads and Meta Ads.
- CRM & Marketing Automation: Use Zoho CRM to manage leads and automate marketing
workflows with tools like Pabbly, Zapier, and Systeme.
- Lead Generation & Funnel Optimization: Create and optimize lead-gen funnels using tools
like Systeme and Type form.
- Conversational marketing: Leverage WhatsApp and Telegram for conversational
marketing and lead engagement.
- Webinar, Podcast & Gated Content Marketing: Develop and execute podcast episodes,
webinars, and demo/tutorial sessions to engage with potential customers and promote
courses.
- Local Event Marketing & Conferences: Plan and execute marketing strategies for local
events like game events, esports events, hackathons, and other industry-related
conferences. Engage with attendees before, during, and after events to maximize brand
exposure.
- Landing Page Design & Optimization: Design, test, and optimize high-converting landing
pages to improve lead capture and conversion rates.
- User Behavior Analysis: Use analytics tools to analyze user behavior on the website and
optimize the user experience (UX). Develop strategies to improve engagement, reduce
bounce rates, and increase conversions.
- Analytics & Reporting: Track and analyze campaign performance, providing actionable
insights to continuously improve results and ROI.
Core Skills:
Strong expertise in SEO, PPC (Google Ads, Bing Ads, Meta Ads), and Social Media
Marketing.
Experience with Zoho CRM, Pabbly, Zapier, Systeme, and Typeform.
Ability to build and optimize lead funnels and email campaigns.
Proficient in data analysis and performance reporting to optimize campaigns.
Hands-on experience with landing page design, optimization, and A/B testing.
Knowledge of user behavior analysis to drive improvements in UX and conversion.
Experience with organizing and promoting local events, webinars, podcasts, and
hackathons.
Qualification: Any Graduate with 5+ Years relevant experience will be considered and Special
Preference - eLearning industry experience..
Job Types: Full-time, Permanent
Pay: ₹200, ₹384,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Experience:
- Digital marketing: 5 years (Preferred)
- E-Learning Industry : 2 years (Preferred)
Location:
- New Town, Kolkata, West Bengal (Preferred)
Work Location: In person
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