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Role & responsibilities

  • SEO (Search Engine Optimization):

  • Perform on-page and off-page SEO activities to boost website rankings.

  • Conduct keyword research and competitor analysis to guide content strategy.

  • SMM (Social Media Marketing):

  • Manage and grow social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.).

  • Plan, schedule, and post engaging content.

  • Run paid ad campaigns and monitor performance.

  • Video Marketing:

  • Conceptualize and create short-form video content for reels, ads, and YouTube.

  • Collaborate with the design and video team for script, voiceovers, and editing.

  • Email Marketing:

  • Design and execute email campaigns for lead nurturing and promotions.

  • Track open rates, CTR, and conversion performance.

  • Keyword Research:

  • Identify high-performing keywords for SEO and paid campaigns.

  • Update keyword lists regularly to align with market trends.

  • Graphic Designing:

  • Create eye-catching creatives using tools like Canva, Photoshop, or Illustrator.

  • Design banners, social media posts, infographics, email templates, and more

  • Content Marketing:

  • Content Marketing Executive to create, manage, and distribute engaging content across blogs, social media, emails, and website platforms.

  • The role involves content strategy, SEO writing, keyword research, and collaboration with design and marketing teams to drive traffic and brand awareness.