Digital Marketing Executive

3 weeks ago

Coimbatore, India Knock Digital Full time

Company Description

Knock Digital, founded in 2017, is a Digital Marketing Company with expertise in a range of services. Our expert team provides Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Graphic Design, and Website Development services. We strive to offer effective solutions that meet the unique needs of our clients.

Role Description

This is a full-time, on-site role for a Digital Marketing Executive located in Coimbatore. The Digital Marketing Executive will be responsible for developing and implementing marketing strategies, managing social media platforms, creating web content, and analyzing web analytics. Daily tasks include performing market research, planning campaigns, and ensuring the effectiveness of the marketing efforts to drive traffic and engagement.

Qualifications

  • Skills in Marketing and Communication
  • Experience in Social Media Marketing and Web Content Writing
  • Proficiency in Web Analytics
  • Strong analytical and problem-solving abilities
  • Excellent organizational and time-management skills
  • Bachelor's degree in Marketing, Communications, or a related field
  • Experience in graphic design and SEO is a plus.

Job Description :

  • Develop and implement data-driven digital marketing strategies across multiple channels, including social media, Email marketing, SEO, and Paid advertising.
  • Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
  • Develop and execute lead generation strategies across multiple digital platforms (Google Ads, Facebook Ads, LinkedIn, Instagram, etc.).
  • Plan, create, and manage paid campaigns (PPC, display, social media ads) to drive targeted traffic and leads.
  • Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and CRM dashboards.
  • Collaborate with the sales team to ensure lead quality and smooth handover.
  • Research new digital trends, tools, and competitor strategies to improve marketing performance.
  • Maintain lead databases and ensure accurate reporting of lead generation activities.
  • Create reports on the growth and analytics of campaigns
  • Create engaging content for social media platforms, including organic posts, paid ads, and stories.
  • Manage and Analyze website analytics to identify areas for improvement and optimize website performance.
  • Develop and execute email marketing campaigns that nurture leads and drive conversions.
  • Track and report on key marketing metrics, including lead generation, and website traffic.
  • Stay up-to-date on the latest digital marketing trends and technologies.
  • Collaborate with other departments to ensure consistent messaging and a seamless customer experience.
  • Advise best practices and optimizations throughout design projects.
  • Knowledge in such as Adobe Photoshop, and Illustrator with Minimum 6 months Preferred is an Added Advantage
  • Collaborate with fellow designers to develop new approaches for creating more-expressive graphics for the company
  • Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design

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