Video Strategist – FMCG
1 week ago
Location:
Hyderabad / Hybrid
Company:
Asoka-T (Asoka sandalwood talcum Powder)
About the Company
At
Asoka-T
, we believe every story carries a fragrance of its own — rooted in tradition, crafted with care, and made for today's generation.
We're looking for a
Video Strategist
who can translate our brand essence into compelling visual stories that connect with millions of consumers across India.
Role Description
- Develop and execute a
video content strategy
for social media, digital ads, and brand campaigns. - Conceptualize and script engaging content that reflects
Asoka-T's heritage and freshness
. - Collaborate with creative, marketing, and product teams for campaign planning and execution.
- Manage video production from ideation to publishing — coordinating shoots, reels, and product visuals.
- Analyze performance metrics (views, retention, engagement) to refine content strategy.
- Stay ahead of video trends, editing styles, and platform algorithms (Instagram, YouTube, Meta Ads).
What We're Looking For
- 3–6 years of experience in
video strategy, digital marketing, or creative direction
. - Strong understanding of
storytelling for FMCG / D2C brands
. - Experience in
planning and optimizing video campaigns
. - Basic knowledge of editing tools (Premiere Pro, Final Cut, CapCut, etc.).
- A creative thinker with attention to detail and a pulse on Indian consumer trends.
Why Join Us
- Be part of a
heritage brand reimagined for today's market. - Creative freedom to shape how Asoka-T tells its story.
- Collaborative environment within the
BBM Group
, with opportunities for growth across brands.
Apply now
– Send your resume and video portfolio/reel to
or apply directly through LinkedIn.
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