Digital Marketing Specialist

3 days ago

Gurgaon, Haryana, India Klay Preschools and Daycare Full time ₹ 48,00,000 - ₹ 60,00,000 per year

Role Overview

As a
Performance Marketing Specialist
, you will be responsible for driving qualified lead generation through hyper-localized campaigns across multiple digital platforms. You will manage a monthly marketing budget of ₹40–50 lakhs, optimize campaigns for ROI and CPL, and work closely with sales and CRM teams to ensure the business requirement for high-quality leads is consistently met.

Key Responsibilities

Campaign Strategy & Execution

Plan, execute, and optimize performance marketing campaigns across channels (Google, Meta, Programmatic, etc.).

Run
hyper-local campaigns
tailored to multiple geographies and target parent segments.

Budget & ROI Management

Manage a monthly budget of
₹40–50L
, ensuring ROI goals are consistently achieved.

Monitor CPL and optimize funnel metrics to meet lead requirement targets.

Data & Analytics

Work extensively on campaign data, analyze lead quality, and create actionable insights.

Generate weekly and monthly performance dashboards with detailed analysis on CPL, CAC, ROAS, and funnel metrics.

CRM & Lead Management

Handle
Salesforce CRM
, ensuring accurate tracking of leads, lead disposition, and pipeline movement.

Collaborate with sales teams to align lead volume with centre-level demand.

Reporting & Communication

Prepare and present weekly/monthly campaign reports to leadership with key insights and next steps.

Ensure cross-functional collaboration with design, sales, and centre teams for campaign effectiveness.

Key Requirements

5+ years of hands-on experience in
Performance Marketing
, preferably in multi-location B2C setups.

Proven ability to manage and optimize
large budgets (₹40–50L/month)
with clear ROI outcomes.

Strong expertise in
CPL management, funnel optimization, and hyper-local campaigns
.

Advanced skills in
Google Ads, Meta Ads Manager, and Programmatic platforms
.

Proficiency in
Salesforce CRM
and experience working with large datasets.

Excellent data-driven mindset with ability to translate numbers into insights.

Strong presentation and reporting skills – ability to simplify complex data for leadership.

Highly adaptable, deadline-driven, and comfortable working in a high-performance environment.

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