Digital Marketing Specialist

1 day ago


Gurgaon, Haryana, India LCI Group Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Job Description: Digital Marketing Specialist -

Position Overview:

We are seeking a highly skilled and motivated 
Digital Marketing Specialist

to manage and optimise our online presence across various digital channels. The ideal candidate will have hands-on experience in 
PPC campaigns

(Meta & Google Ads), 
website management

, basic understanding of 
HTML, CSS, and CMS updates and SEO

This role requires a data-driven mindset, strong analytical skills, and the ability to execute effective digital strategies that drive traffic, engagement, and conversions.

Key Responsibilities:

1) Pay-Per-Click (PPC) Advertising -:

  • Manage and optimise 
    Google Ads
     and 
    Meta Ads
     campaigns.
  • Create ad copies, audience targeting, and bidding strategies.
  • Monitor campaign performance and adjust to improve ROI.
  • Prepare monthly reports and insights for continuous improvement.

2) Website Management -:

  • Update and maintain website content through CMS platforms.
  • Work with development teams to resolve website issues.
  • Ensure website performance, usability, and best practices.
  • Upload new pages, blogs, images, and other updates as needed.

3) Technical Skills -:

  • Basic knowledge of 
    HTML & CSS
     for minor website edits.
  • CMS experience
  • Understanding of website analytics tools (Google Analytics, Search Console).

4) Search Engine Optimisation (SEO) -:

  • Conduct keyword research and competitor analysis.
  • Optimise website content, meta tags, and on-page elements.
  • Monitor and improve organic search rankings.
  • Perform regular SEO audits and implement improvements.


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