Digital Marketing Specialist
1 day ago
Job Description: Digital Marketing Specialist -
Position Overview:
We are seeking a highly skilled and motivated
Digital Marketing Specialist
to manage and optimise our online presence across various digital channels. The ideal candidate will have hands-on experience in
PPC campaigns
(Meta & Google Ads),
website management
, basic understanding of
HTML, CSS, and CMS updates and SEO
This role requires a data-driven mindset, strong analytical skills, and the ability to execute effective digital strategies that drive traffic, engagement, and conversions.
Key Responsibilities:
1) Pay-Per-Click (PPC) Advertising -:
- Manage and optimise
Google Ads
and
Meta Ads
campaigns. - Create ad copies, audience targeting, and bidding strategies.
- Monitor campaign performance and adjust to improve ROI.
- Prepare monthly reports and insights for continuous improvement.
2) Website Management -:
- Update and maintain website content through CMS platforms.
- Work with development teams to resolve website issues.
- Ensure website performance, usability, and best practices.
- Upload new pages, blogs, images, and other updates as needed.
3) Technical Skills -:
- Basic knowledge of
HTML & CSS
for minor website edits. - CMS experience
- Understanding of website analytics tools (Google Analytics, Search Console).
4) Search Engine Optimisation (SEO) -:
- Conduct keyword research and competitor analysis.
- Optimise website content, meta tags, and on-page elements.
- Monitor and improve organic search rankings.
- Perform regular SEO audits and implement improvements.
-
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