Campaign Executive – Performance Marketing

7 days ago

Bengaluru, Karnataka, India IIMB Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Ref: IIMB/HR/RECT/2025/ Date: 9th September



About IIMB



The IndianInstitute of Management Bangalore (IIMB) is a leadinggraduate school of management in Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance.



Industry/Service



Higher Education



Post/Job Title



Campaign Executive – Performance Marketing



Job Purpose



The incumbent is expected to manage, Planand run ad campaigns.



Job Type



Consultant for a period of one year extendable based on performance.



Principal Accountabilities       & Responsibilities


  • Plan and run ad campaigns on Google (Search, Performance Max, Demand Gen),META and LinkedIn Ads
  • Align ad formats to stages of the marketing funnel – awareness, enquiry, conversion
  • Ensure campaigns meet per ROASguidelines and optimize CPC, CTR, CPL,and conversion rates
  • Track and manage dailyand monthly ad spend as per allocated budgets
  • Write clear and effective ad copy and headlines tailored for executive audiences
  • Coordinate withthe relevant stakeholders for campaign planning
  • Stay updated on digital marketing trends and applybest practices for education marketing
  • Monitor competitor campaigns and use insights to refine strategy
  • Analyse performance and prepare reportsfor internal review
  • Run Email& WhatsApp Campaigns
  • Any otherwork or assignment assigned from timeto time.


Key Skilland Ability Requirements


  • Hands-on experience with Google Ads,LinkedIn Campaign Manager, and GA4
  • Strong analytical skills and ability to interpret campaign data
  • Good understanding of lead generation and funnel-based marketing
  • Knowledge of performance benchmarks in higher education / executive learning
  • Google and LinkedIn certification preferred


Qualification &Personal Profile


  • The candidate should be a Graduate.
  • Candidates should have a minimum of 3 years in digital advertising or performance marketing


Interested candidates may fill the application using the link: here

The closing date for applications is 24th September 2025. Only shortlisted candidates will be intimated. It is mandatory to fill in all the fields and the following documents are required to be uploaded while submitting the application.

  • 10th & 12th Marksheets.
  • Diploma/Graduation – All semester wise Marksheets & Final Degree/ Graduation Certificate.
  • Post - Graduation (if applicable)– All semester wise Marksheets & Final Post – Graduation Certificate.
  • All experience letters.
  • Recent 3 months' payslips or 3 months' income proof.
  • If you have undergone any training, kindly attach the training certificates.

Applications without these documents will be treated as incomplete and will not be considered.

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