Digital Marketing Analyst

2 weeks ago


Ramanatha Puram Coimbatore Tamil Nadu, India IRIS TRAVEL LINES Full time ₹ 1,50,000 - ₹ 3,00,000 per year

The Data Marketing Analyst will be responsible for collecting, analyzing, and interpreting marketing data to optimize campaigns, improve ROI, and drive strategic decision-making. This role bridges marketing and analytics — ensuring data-driven insights shape how we attract, engage, and retain customers.

Responsibilities:

  • Collect and analyze marketing data from multiple sources (Google Analytics, Meta Ads, CRM, email campaigns, website traffic, etc.)
  • Monitor and report on campaign performance metrics, including impressions, clicks, conversions, and ROI
  • Develop dashboards and reports to visualize key marketing KPIs and trends
  • Conduct market and customer segmentation analysis to identify opportunities for targeted marketing
  • Collaborate with marketing and sales teams to optimize customer acquisition and retention strategies
  • Support A/B testing and performance measurement across marketing channels
  • Analyze competitors and market trends to support business growth strategies
  • Work closely with data, design, and content teams to ensure campaigns are data-backed and performance-oriented
  • Recommend improvements for digital marketing activities based on insights and analytics

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Data Analytics, Statistics, or a related field
  • 1–3 years of experience in data or marketing analytics
  • Strong analytical skills and experience with tools like Google Analytics, Google Data Studio, Excel, Power BI, or Tableau
  • Experience with digital marketing platforms (Google Ads, Facebook Ads, LinkedIn Campaign Manager, etc.)
  • Strong understanding of marketing metrics and data interpretation
  • Excellent communication and presentation skills
  • Attention to detail and ability to translate data into actionable insights

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Internet reimbursement
  • Paid time off

Work Location: In person



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