Growth Officer/Sales Officer

Role: Growth Officer

Reporting: Area Growth Manager (AGM)

Geography: UP West ( Agra , Meerut , Moradabad , Muzaffar-nagar , jhansi, ghaziabad)

Trade: General Trade (All REs)

Job Summary: The role encompasses end-to-end responsibility for Sales & Distribution in the area, the incumbent is accountable for ensuring product availability, and driving sales performance efficiently.

This includes Secondary & Primary management, Distributor management & Team Management.

Roles & Responsibilities

1. Distribution Management

2. Strategising & implementation on Distributors, ( Mapping, Appointment and Operations).

3. Motivate channel partners for involved & evolved business.
4. ROI of the distributor
5. Process creation & adherence of timely supply to the retailers
6. Inventory management at Distributor & overall geography
7. Guardrails for stock condition

8. Secondary Claim management

9. Growth Management

10. Secondary & Primary management of the geography

11. Quarterly/ Monthly sales progression
12. Ensuring weekly flightening
13. Availability of all the SKUs
14. NPD development &growth
15. CFA management & Sales operation
16. Ensuring all Basics of distribution (Productivity, ECO, LPPC etc.)
17. Competition benchmarking

18. Tracking competition in the region

19. Spend Management

20. Channel specific Approach (RE specific)

21. Tradeload Planning to push volume and visibility.

22. Sales Return management

23. People Management

24. Creating healthy work environment across the region

25. Track expenses and ensure cost-effectiveness in the region
26. Work closely with Cross function (CFA/ HE/ Finance/ Marketing & other divisions)

Requirement for the role:

• Minimum of 4 years of experience in sales & distribution in FMCG Industry-General Trade
• Indepth geography knowledge
• Excellent analytical, problem-solving, and decision-making skills.
• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Team management skills
• Grievances management
• Time Management

About Company -

Company link -

Panacea Biotec is a research-based health management company involved in research, manufacturing and marketing of high-quality, affordable pharmaceutical, vaccines and herbal products. The product portfolio includes highly innovative prescription products in important therapeutic areas like pain management, diabetes, cardiovascular, renal disease management, osteoporosis, gastro-intestinal care products and vaccines.

Panacea Biotec is committed towards disease prevention by introducing Innovative Vaccines that helps to reduce child mortality. Our portfolio consists of worlds first fully liquid Hexavalent vaccine i.e. EasySix (DTwP-Hib-HepB-IPV), the worlds first fully-liquid Pentavalent vaccine i.e. Easyfive-TT (DTwP-Hib-HepB), Oral Polio vaccines (like bOPV, tOPV, mOPV), etc. We have a high-impact pipeline of vaccines including Pneumococcal conjugate vaccines (PCV), tetravalent dengue vaccine, etc. We have supplied 10+ billion immunizations of Polio vaccines in last 20 years, 150+ million immunizations of Novel Innovative fully liquid wP-based vaccines like the wP-Hexavalent vaccine (DTwP-Hib-HepB-IPV). And are a trusted partner for WHO, GAVI and UN Agencies with track-record of sustainable supplies for UNICEF, PAHO, and National Immunization Programs.

In Pharmaceuticals, we have discovered and commercialised a NCE, Sitcom that helps in Haemorrhoids and Piles. It is the leading brand in its segment in India and many other countries. We also have built leading brands like Pangraf, Mycept, Glizid, Livoluk, and PacliAll across transplantation, diabetes, constipation, and oncology.

Our facilities are WHO Prequalified, US FDA approved and cGMP compliant. Our products are available across more than 145 countries including US, Germany, among other markets.