Creative Director

Programming

Job Description

POSITION PURPOSE
The position is responsible for developing the content strategy for the channel and curating content in alignment with the channel's brand positioning and target audience's preferences and consumption patterns to maintain loyalty of existing consumers, and acquire new consumers by innovation in content

POSITION CONTEXT
The position is expected to have a good understanding of its target audience, their preferences, consumption patterns, environmental variables that may affect their viewership. The role is to provide creative inputs, at the same time keep a tab on execution of the operational aspects

POSITION SPECIFICATION
Education Graduate/ Post-graduate degree in mass communication or any allied degree (Creative capabilities will be given a preference over educational qualification for this role
Experience to 15 years of experience in television broadcast industry, with relevant content curation experience

POSITION INTERLINKAGES
WITHIN THE ORGANIZATION OUTSIDE THE ORGANIZATION
Marketing team Production houses
OAP team Media houses
Post Production team Creative Talent – writers, directors, artists etc
Ad-sales team
Research and Consumer Insights team
Finance and commercial team
Digital team

TECHNICAL COMPETENCIES BEHAVIORAL COMPETENCIES
Understanding the existing and evolving needs of the consumer / market trends Creative Thinking
Understanding of existing producers and production houses in the market to be able to choose a right fit for the channel Customer Centricity
Understanding of content in terms of storytelling, production value, sound, casting etc Communication skills
Updated on the latest trends in the world of entertainment globally Building impactful partnerships
Innovation
Stakeholder Management

AREAS OF RESPONSIBILITY
# AREA KEY ACTIVITIES KEY METRICS
Programming strategy development Scan and understand the existing and evolving needs of the consumer and identify avenues for innovation and content creation to help attain channel strategy Pulse of the consumer
Jointly with the Channel Head and core team members, support the creation of the programing strategy for the channel keeping in mind consumer trends, channel strategy and brand positioning Market share
Track competition and strategize short to long term strategy roadmap for content on the channel in alignment with existing brand positioning and enhance the brand value of the channel Adherence to strategy: planned Vs actuals
Liaison with Research and Insights to gauge how the content is being received by the consumers, and devise action plans to ensure greater consumer loyalty and deeper penetration through consumer acquisition in newer regions
Review execution plans for each of the parameter of the programming strategy for the assigned properties, tweak strategy based on performance of properties
Review adherence to assigned budgets and effectively manage budgets vis a vie the desired content and production value
Review and control (pre and post production Develop and review content ideas, filter and shortlist ideas for further execution Increase in viewership
Oversee the creation of overall show story line, casting, scripting, set design, and costume design; Provide requisite feedback to internal team as well as production houses as required Consumer retention
Jointly with team, review rough cuts of the initial episodes of a new show and share creative inputs and feedback Show performance
Present new episodes to Channel Head and CEO for their feedback and seek go ahead Channel performance in terms of GRPs and reach
Track performance of the property with the team on a weekly basis and brainstorm for changes / course correction as required
Relationship management with partners Evaluate producer / production house to suit the channel's content requirements and overall alignment with the existing brand positioning Quality of the content and its alignment with channel requirement
Coordinate with Legal and commercial team to firm up specific high value contracts and negotiations Marketing effectiveness
Coordinate with ad-sales team to share programming strategy (long and short term) to formulate monetization and revenue strategy Adherence to promo schedules
Liaison with internal OAP team / Marketing team / external agencies to launch campaigns / promos and deploy effective marketing strategy in line with the programming strategy Smooth functioning with partners
Managing team performance Track team performance at an overall and individual level and provide support/ guidance wherever required to ensure achievement of yearly plans Team engagement score
Manage effective resource allocation, enhance the capability quotient of team members and drive higher team engagement through appropriate HR interventions Attrition
Succession pipeline creation through team capability building

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