Creative Director

3 weeks ago

Mumbai, Maharashtra, India Trzy Innovationz Full time
Job Title: Creative Director – Events, Advertising & Content (Mumbai)

Location: MUMBAI

Department: Marketing / Brand Strategy / Creative

Experience: 8-12 years in creative direction for brand campaigns, events, films/OTT

Reporting To: Founder / VP – Brand Strategy / Head of Marketing

Role Overview:

We are seeking a visionary Creative Director to lead the ideation and execution of high-impact campaigns across events, advertising, and digital content for movie marketing and OTT platform shows. This role requires a bold thinker with strong roots in storytelling, experiential marketing, and short-form content creation.

The ideal candidate will have a deep understanding of pop culture, youth trends, and entertainment, with a proven track record of delivering "never-seen-before" ideas through on-ground activations, digital films, branded content, and integrated campaigns.

Key Responsibilities:

Creative Strategy & Ideation

- Lead ideation for 360° campaigns across theatrical releases, OTT launches, and brand collaborations.
- Conceptualize unique, conversation-starting event ideas, from immersive fan experiences to PR-worthy stunts.
- Develop short-format video content concepts (for reels, teasers, influencer content, etc.) that break clutter.

Campaign Development

- Interpret client briefs (from studios, OTT platforms, or brands) and translate them into bold, strategic creative concepts.
- Lead scripting, visual direction, and creative packaging of content across platforms.
- Own the storytelling arc for trailers, teasers, digital assets, and branded IPs.

Events & On-Ground Activation

- Create disruptive, experiential events that align with campaign narratives — premieres, meetups, fan zones, influencer hangouts, etc.
- Collaborate with production teams to ensure high-fidelity execution of creative vision.
- Integrate new technologies (AR/VR, projections, interactive sets) where relevant.

Creative Oversight & Team Leadership

- Lead internal design, copy, and film teams; manage external creative vendors and agencies.
- Review and approve creative deliverables for design, video, and content before client presentations.
- Mentor a team of junior creatives and freelancers to foster innovation and ownership.

Key Requirements:

- 8+ years of experience in creative direction across events, advertising, films, or entertainment IPs.
- Strong portfolio in film/OTT campaigns, immersive events, and short video formats.
- Deep familiarity with Mumbai's entertainment and influencer ecosystems.
- Outstanding storytelling, design sensibility, and pitch skills.
- Comfortable working in fast-paced, unstructured environments with high creative demands.

Bonus Points If You Have:

- Worked on theatrical/OTT show marketing campaigns in India.
- Built original branded content IPs or viral campaigns.
- Experience with interactive formats like AR/VR installations or on-ground gamification.
- Agency-side and client-side hybrid experience.

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