Content cum Marketing Coordinator

4 days ago

Gurgaon, Haryana, India Rosmerta Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Content cum Marketing Coordinator

Experience Required: 3 - 5 years

Location: Gurugram

Employment Type: Full-time

About the Role

We are looking for a dynamic and creative Content cum Marketing Coordinator who can

manage and coordinate marketing initiatives while creating engaging content that drives

brand awareness and customer engagement. The ideal candidate should have strong

communication skills, hands-on marketing experience, and the ability to coordinate with

internal teams and external partners.

Key Responsibilities

Social Media Content

Plan and draft posts monthly across LinkedIn, Twitter, Instagram, and

Facebook.

Craft platform-specific copy (headlines, captions, hashtags) that drives

engagement and brand awareness.

Develop content calendars in collaboration with the marketing team.

Event Communications

Write pre-event promotional copy such as email invites, social media banners,

and press releases.

Create on-site materials including event agendas, speaker bios, signage copy,

and handouts.

Draft post-event summaries and newsletters highlighting key takeaways and

media coverage.

Marketing Collateral

Produce compelling one-pagers, brochures, and product sheets that distill

technical features into clear benefits.

Collaborate with designers to develop infographics, slide decks, and case

studies.

Update and optimize existing collateral for consistency, accuracy, and brand

voice.

Research & Collaboration

Interview subject matter experts, product managers, and partners to gather

insights.

Stay updated on industry trends, competitor activities, and relevant news.

Collaborate with SEO specialists to integrate keywords and improve search

visibility.

Performance & Optimization

Monitor content performance metrics such as engagement rates,

click-throughs, and downloads.

Conduct A/B tests on headlines, content formats, and CTAs to maximize

impact.

Implement feedback loops to refine tone, style, and messaging over time.

Required Skills & Qualifications

Bachelors degree in Marketing, Communications, or related field.

35 years of proven experience in content writing, marketing coordination, or a

similar role.

Strong command of English with excellent writing and editing skills.

Knowledge of SEO, digital marketing tools, and content management systems.

Experience managing social media platforms and campaign tracking tools.

Strong organizational and project management skills.

Ability to multitask and work effectively in a fast-paced environment.

Creative mindset with attention to detail.

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