Director, Marketing

23 hours ago

Borivli, Maharashtra, India Affinity Global Inc Full time ₹ 12,00,000 - ₹ 36,00,000 per year
About Affinity Affinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 500 experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.

Role: Director, Marketing Operations Work Location: Mumbai (Malad) Product: VEVE

About Role: To lead all marketing efforts for VEVE across the Western markets (US, UK, Germany, Brazil) and the Eastern markets (India, China, Southeast Asia). Manage a scattered but brilliant team of marketers, partner with senior stakeholders across sales, operations, product and leadership to drive marketing campaigns for measurable business outcomes and help scale VEVE further.

Roles & Responsibility:
• Drive B2B marketing strategy and execution for VEVE across different markets
• Work closely with sales, product, operations, and leadership to align marketing with revenue priorities.
• Oversee all content creation (narratives, collateral, presentations, tactical assets).
• Own CRM, paid marketing, email marketing, and field marketing (events) processes.

Required Skills:
• Minimum 12 years of overall marketing experience, including at least 4-5 years in people management.
• Adept in stakeholder management across senior leadership and cross-functional teams.
• Proven past experience in B2B marketing with measurable business outcomes.
• Track record of building new narratives and creating sales enablement materials.
• Hands-on experience with CRM, content, and email marketing.
• Experience in ad tech, broader tech, or online industries desirable.
• Leads with empathy, someone who is able to build trust, listen actively, and create a safety net within the team making them feel valued and motivated to perform
• Collaborative but resilient when pushed back + able to navigate ambiguity and competing priorities
• Adapts communication tone and style for leadership, peers, and the team.
• Culturally sensitive - understands nuances across different markets, and adapts accordingly.
• Open to feedback and experimentation

Nice-to-haves Qualities:
• Brand-building and positioning exposure.
• Understanding of Events and field marketing.
• Data-led mindset
• Prior experience managing external PR / Media agencies or partners.

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