Lead- Publisher Marketing

About Masters Union

Masters Union is a modern business school offering an industry-immersive education model. Our programs are led by top industry professionals, including CXOs, MDs, public leaders, and Members of Parliament, such as Ghazal Alagh, Deep Kalra, Kaustubh Kulkarni, and Barkha Dutt.

Situated in Gurugrams business district, surrounded by Fortune 500 companies, Masters' Union integrates real-world business exposure with academic excellence. In just four years, our Post Graduate Program in Technology and Business Management (PGP-TBM) has surpassed the placement records of IIM Ahmedabad and ISB, with recruiters such as Amazon, Citibank, Microsoft, Unacademy, Razorpay, BCG, and Bain hiring our graduates.

our graduates.

Building on this success, we have launched the MU Undergraduate Program, designed along similar lines. Industry leaders will mentor and teach students, equipping them with new-age, in-demand skills in technology and business.

Role Overview

As the Lead – Publisher Marketing, you will be responsible for building and managing Masters' Union's performance and brand presence across leading educational publisher platforms such as CollegeDunia, Shiksha, Careers360, and others. This role demands a sharp understanding of how students discover and evaluate academic institutions online—and how publishers influence their decision-making journey. You'll lead all paid and organic initiatives with these partners, ensuring that our listings, content, and campaigns are best-in-class and conversion-focused.

Beyond execution, you will own the strategic direction of publisher partnerships—identifying new opportunities for lead generation, driving SEO-aligned content collaborations, and coordinating native content placements that align with our admissions calendar. You'll be responsible for building strong working relationships with publisher account managers, negotiating visibility-driven packages, and optimizing our presence across multiple ranking formats and media inventories.

This is a high-impact, cross-functional role requiring close collaboration with the content, SEO, design, and admissions teams to ensure publisher efforts are tightly integrated into the larger growth strategy.

Key Responsibilities

1. Publisher Partnerships Management

• Manage and grow relationships with education publisher platforms like CollegeDunia, Shiksha, Careers360, and others.
• Develop custom visibility plans and media packages in collaboration with publisher teams.
• Ensure consistent presence in rankings, reviews, and recommendation sections across relevant programs.

2. Content Strategy & Execution

• Collaborate with publishers to co-create SEO-optimized, high-conversion landing pages, articles, and sponsored content.
• Review and refine listing pages, student reviews, and media creatives to ensure brand alignment.
• Plan and manage editorial and native campaigns to build thought leadership and increase lead flow.

3. Performance Tracking & Optimization

• Track campaign performance and lead quality across publisher platforms.
• Use tools like Google Analytics, CRM systems, and publisher dashboards to analyze ROI.
• Continuously optimize campaigns based on CPL, conversion rates, and lead engagement data.

4. SEO & Funnel Alignment

• Work closely with the SEO team to align publisher content with organic traffic goals.
• Ensure keyword-optimized content is consistently updated on publisher sites.
• Identify opportunities to improve ranking performance and content discoverability on external portals.

Requirements

Education & Experience

• Bachelor's degree in Marketing, Communications, or related field.
• 3–5 years of experience in publisher marketing, digital partnerships, or education lead generation.

Skills & Competencies

• Strong understanding of SEO, lead generation funnels, and publisher-driven traffic.
• Excellent written and verbal communication skills.
• Proven ability to manage external stakeholders and negotiate performance-driven campaigns.
• Proficiency with campaign tracking tools, performance dashboards, and analytics platforms.

Masters' Union is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Role & responsibilities

Preferred candidate profile