Digital Marketing

2 weeks ago

Sakinaka Mumbai Maharashtra, India Albon Cosmetics Full time ₹ 3,00,000 - ₹ 3,60,000 per year

Job Title: Digital Marketing & Social Media Manager

Location: Mumbai, India

Brand: ALBON COSMETICS – Delivering high-end, innovative beauty products including India's first Lip Sealant.

Responsibilities:

  • Develop and execute a creative digital and social media strategy across platforms (Instagram, TikTok, Facebook, YouTube, X, LinkedIn, etc.), aligned with ALBON COSMETICS' brand philosophy.
  • Drive online sales through SEO optimization, Meta campaigns, Google Ads, influencer collaborations, and other performance marketing strategies.
  • Create, curate, and manage engaging content (videos, Reels, tutorials, static posts, product stories, reviews) to showcase high-end and new-to-market products.
  • Plan and oversee the content calendar, ensuring consistent posting and campaign execution.
  • Monitor, track, and analyze performance metrics to optimize engagement, reach, and sales.
  • Collaborate with design, sales, and product development teams to support promotions, product launches, and seasonal campaigns.
  • Manage external agencies and influencer partnerships when needed.
  • Stay ahead of industry trends, competitor activities, and emerging digital tools.
  • Professionally engage with customers and audiences across platforms, cultivating strong brand loyalty.

Job Requirements:

  • Experience: Minimum 5 years in digital marketing and social media management, preferably in cosmetics, beauty, lifestyle, e-commerce, or FMCG.
  • Proven track record in building and scaling brands digitally, with measurable success in sales-driven campaigns.
  • Technical Skills:
  • SEO, SEM, Google Ads, Meta Ads Manager (Facebook & Instagram Ads)
  • Influencer Marketing & Affiliate Marketing
  • Email Marketing (Mailchimp/HubSpot/Klaviyo)
  • Analytics & Reporting (Google Analytics, Meta Business Suite, Data Studio)
  • Social Media Management Tools (Hootsuite, Buffer, Later, Sprout Social, Canva, Adobe Suite)
  • Video Content Creation & Editing (CapCut, InShot, Premiere Pro, Final Cut Pro)
  • E-commerce Platforms (Shopify, WooCommerce, Nykaa Marketplace, Amazon Seller Central)
  • Strong English communication skills (spoken & written) with professional presentation ability.
  • Ability to handle multiple projects in a fast-paced, growth-oriented environment.
  • Creative, analytical, and sales-driven mindset.

Job Highlights:

  • Work with one of India's most innovative cosmetic brands introducing India's first Lip Sealant.
  • Opportunity to lead digital growth and shape the future of beauty marketing in India.
  • Exposure to high-end product launches, influencer campaigns, and international-standard branding.
  • Long-term career growth with a fast-expanding premium cosmetic brand.

Job Type: Full-time

Pay: ₹11, ₹30,000.00 per month

Work Location: In person

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