
Digital Campaign Marketing Internship
4 days ago
Location
: HDFC securities, Andheri East Office
Duration
: 6 months
Stipend
: As per company policy
HDFC securities is a leading financial services firm specializing in brokerage services. We are committed to providing innovative and personalized solutions to our clients, ensuring their financial success and security.
About the Role:
We're looking for a proactive and detail-oriented intern to support our digital campaign operations across multiple communication channels. This is a hands-on opportunity to learn the ins and outs of campaign execution, audience segmentation, analytics, and cross-functional collaboration in a fast-paced marketing environment.
Responsibilities:
- Assist in setting up and executing campaigns across Push Notifications, SMS, WhatsApp, Emailers, RCS, In-App messaging, and custom HTMLs
- Support the creation and testing of campaign flows and audience segments
- Monitor campaign performance and help prepare weekly reports
- Collaborate with design, content, and tech teams to ensure smooth campaign delivery
- Learn and apply best practices for each channel's effectiveness and compliance
- Participate in brainstorming sessions and contribute ideas for improving engagement
What You'll Learn:
- End-to-end campaign lifecycle management
- Basics of marketing automation platforms (e.g., Clevertap, NetCore)
- Data-driven decision-making and campaign analytics
- HTML basics for emailers and custom creatives
- Real-world teamwork and project coordination
Requirements:
- Strong interest in digital marketing and customer engagement
- Basic understanding of data and metrics (Excel/Google Sheets proficiency is a plus)
- Good communication and organizational skills
- Eagerness to learn and take initiative
Bonus Points:
- Exposure to any marketing tools or platforms
- Familiarity with HTML/CSS
- Prior internship or project experience in marketing or analytics
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